Content and Communications Specialist

DriveTime • Tempe, AZ

1d • Hybrid

About The Position

In short, the Content Specialist connects insights, brand storytelling, and user intent to develop SEO-focused content that drives both discovery and conversion. This role requires conducting in-depth gap analyses, auditing competitors and SERPs, and identifying high-impact content opportunities that support the full marketing funnel. The position ensures that content investments generate measurable traffic, engagement, and revenue impact while strengthening overall brand authority.

Requirements

• Proven track record of conducting gap analyses and competitive research, including auditing SERPs, competitor content, and existing assets to uncover impactful content opportunities. Includes analyzing trends, page formats and best practices across industries
• Understands how content fits into the bigger picture of design, structure and user experience. Proven track record of making recommendations based on research that elevates the whole experience.
• Strong grasp of brand positioning and messaging, and how to translate that into content guidelines and guardrails.
• Comfortable challenging assumptions and advocates for new approaches around how to plan, structure and deliver content.
• Fast, flexible content writer that's comfortable switching between creative storytelling and SEO driven writing styles while maintaining accuracy and quality.
• Strong experience in taking an idea from concept to execution with minimal oversight, ensuring consistent results at every stage.
• Understands that collaboration is important - communicates clearly across functions - from analysts and developers to key leadership stakeholders.
• Thrives in a fast-paced environment and demonstrates agility, adapting quickly to shifting priorities and evolving business needs.
• 3 -5 years of experience in content marketing, communications or related roles
• Proven track record of researching, developing and executing SEO driven content strategies
• Excellent written and verbal communication skills
• Experience working with cross-functional teams

Nice To Haves

• Comfortable (or has general knowledge) of AI tools used to speed up content creation and scale output without sacrificing brand voice or authenticity.
• Knowledge and/or experience around AEO content best practices
• Experience using AI writing and research tools is a plus
• A portfolio demonstrating measurable business impact, including documented examples of strategic pivots implemented in response to underperformance and evolving results.

Responsibilities

• Help define and own a content strategy that supports SEO, brand positioning, and user intent across the full funnel.
• Identify content opportunities through gap analysis, search intent mapping, and competitive research.
• Personally contribute to content creation where needed using AI tools, including long-form editorial pieces, strategic landing pages, guides, and SEO-driven thought leadership content.
• Partner with marketing stakeholders to ensure content quality, relevance, and alignment with brand standards.
• Ensure consistent implementation of metadata, headings, schema, and SEO best practices across
• Partner with analytics to monitor performance and continuously refine strategy and demonstrate the business impact of SEO investments.
• Leverage AI-powered tools and workflows to improve keyword research, content ideation, and internal linking.
• Stay ahead of emerging trends such as generative search experiences (e.g., AI overviews}, entity-based SEO, and conversational search behavior.

Benefits

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
• Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed