Content & Communications Manager

Little Sprouts • Lawrence, MA

13h • $70,000 - $80,000 • Hybrid

About The Position

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. Content & Communications Manager will own our brand storytelling across digital and internal channels. You’ll drive everything from content strategy to execution, developing the frameworks and calendars that power consistent, high‑impact communication. Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow. What We Will Achieve Together: Consistent Messaging. Bring our three school brands to life through consistent messaging and tone across all parent-facing channels. Showcase Quality. Showcase our educational value from infancy through pre-K and establish our schools as a top choice for families. Build Trust. This role will communicate with parents in a way that builds trust and enhances the full parent journey.

Requirements

• 4–7 years of experience in content marketing, communications, or lifecycle marketing
• Strong B2C writing experience (parent-, family-, or education-focused a plus)
• Experience owning content calendars and managing content across multiple channels
• Hands-on experience with social media management and moderation
• Comfortable working in a lean, fast-moving team
• Organized, proactive, and comfortable taking initiative

Nice To Haves

• Experience working with creative or design agencies is a plus

Responsibilities

• Content Strategy & Calendar Ownership Develop and manage a cross-channel content strategy aligned to enrollment goals
• Create and maintain a content calendar spanning social media, email, website, and key campaigns
• Ensure consistent messaging and tone across all parent-facing channels
• Social Media Own social media content end-to-end: planning, writing, scheduling, and posting
• Monitor and moderate comments and messages, escalating as needed
• Partner with design and agency teams on creative assets
• Track engagement and help optimize content over time
• Parent-Facing Content & CRM Own B2C nurture journeys for prospective and enrolled families
• Write and optimize email campaigns, automated nurture series, and CRM communications
• Collaborate with marketing operations to improve performance and conversion
• Website & Content Management Manage website content updates and new page creation
• Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
• Ensure content remains accurate and on brand across locations and programs
• Creative & Collateral Development Collaborate with external design agencies to produce brochures, flyers, ads, and Digital Assets
• Write creative briefs and provide thoughtful feedback
• Translate strategy into clear, compelling, parent-friendly messaging
• Other job-related duties or tasks as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed