Manager, FP & A

At Home•Coppell, TX

About The Position

The Manager, Financial Planning & Analysis (FP&A)plays a critical role in shaping the financial direction of At Home. This individual will lead core forecasting, budgeting, analytical insights, and performance management activities that directly influence strategic decision-making across Ecommerce and Marketing. You will report to the Director, FP&A and work closely with a team of (Sr.) Financial Analysts while serving as a key business partner to senior leaders in Ecommerce and Marketing. This role requires a strong finance professional with demonstrated experience in digital commerce and marketing analytics who thrives in a fast-paced retail environment, excels at turning data into actionable insights, and is motivated by the opportunity to advance financial rigor, transparency, and performance. The ideal candidate brings a unique blend of financial acumen and digital business expertise, with the ability to translate complex marketing and e-commerce metrics into clear financial narratives. If you are energized by helping a growing retailer sharpen its financial lens while leveraging your understanding of customer acquisition costs, digital conversion funnels, and marketing ROI, this is the role for you.

Requirements

5+ years of progressive experience in FP&A, financial analysis, or finance roles with increasing responsibility, with demonstrated exposure to e-commerce and/or marketing finance.
Proven experience supporting Ecommerce and/or Marketing organizations through financial planning, analysis, and strategic partnership.
Strong understanding of e-commerce business models, key performance metrics (CAC, LTV, conversion rates, ROAS), and digital marketing channels.
Demonstrated leadership or supervisory experience managing financial analysts.
Highly proficient in Microsoft Excel with advanced financial modeling skills; experience with e-commerce analytics platforms (e.g., Google Analytics, Adobe Analytics) highly valued.
Strong financial analysis and modeling abilities with exceptional attention to detail, particularly in building models that incorporate digital marketing and e-commerce variables.
Ability to communicate complex financial concepts clearly and with executive presence, translating digital metrics into financial language for diverse audiences.
Strong communication skills: oral, written, and presentation, with experience presenting to e-commerce and marketing leadership.
Hands-on, data driven approach to problem solving with comfort navigating both financial systems and digital analytics platforms.
Strong integrity, hard-working, and driven to deliver financial results while maintaining strong partnerships with digital business leaders.
Demonstrates agility and adaptability in the fast-paced digital commerce

Nice To Haves

SAP experience a plus.
Experience in retail or omnichannel environments a plus.

Responsibilities

Lead the development of monthly, quarterly, and annual forecasts for revenue, margin, EBITDA, cash flow, labor, and operating expenses, with specific focus on e-commerce revenue streams, digital marketing spend, and online conversion metrics.
Drive the annual budgeting process, partnering closely with Ecommerce and Marketing leadership to align assumptions, financial targets, and investment priorities across digital channels.
Build and enhance dynamic financial models for e-commerce scenario planning, marketing mix optimization, customer lifetime value analysis, and digital investment business cases.
Deliver timely, accurate, and insight-rich reporting packages for leadership, including variance analysis, KPIs, and trends across e-commerce performance metrics (conversion rates, average order value, customer acquisition costs) and marketing effectiveness.
Identify drivers of P&L, balance sheet, and cash flow performance in the digital space, translating complex e-commerce and marketing data into meaningful financial recommendations.
Track and analyze performance and investment returns of strategic initiatives across e-commerce platforms, digital marketing campaigns, promotional strategies, and omnichannel initiatives, providing clear ROI assessments and optimization recommendations.
Partner with Ecommerce and Marketing teams to develop financial frameworks for evaluating digital initiatives, including paid search, social media, email marketing, and website optimization investments.
Lead, coach, and develop a high-performing analyst team; establish standards for financial modeling, e-commerce analytics, accuracy, and business partnership.
Work closely with Accounting/Controllership to ensure accuracy and alignment across close, reporting, and forecast processes.
Strengthen forecasting, reporting, and analytics capabilities through process optimization, automation, and standardization, particularly in integrating e-commerce and marketing data sources.
Leverage ERP, planning platforms, BI tools, and e-commerce analytics platforms to improve visibility, efficiency, and decision quality.