Manager, Field Marketing - Central Florida

Anywhere•Orlando, FL

3d•Onsite

About The Position

Coldwell Banker Realty is seeking a high-energy, strategic Field Marketing Manager to support real estate agents across the Central Florida region. Please note: This position requires travel to our Coldwell Banker offices in Central Florida: St. Pete, Tampa, Clearwater, Lakeland, and Orlando. This is a highly visible, growth-oriented role for someone early in their career who wants to operate at the intersection of marketing, technology, and business strategy. You will partner directly with agents and leadership to help grow their business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share. This role blends field marketing, consulting, team leadership, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production Power, Coaching to Confidence, Wealth Builder, and Culture. If you are naturally curious, strong in communication, and excited by the role technology plays in modern marketing, this is an opportunity to build a meaningful career with real impact.

Requirements

3–5 years of experience in marketing, communications, or a related field
Minimum 2 years experience as a people manager of 2 or more direct reports
Strong presentation, writing, and communication skills
Ability to quickly learn and explain new technology platforms and tools
Familiarity with social media marketing and digital content
Experience managing multiple projects and deadlines

Nice To Haves

Exposure to real estate tools and an understanding of how they support marketing and productivity
Experience working in real estate or a field-based environment
Understanding of personal branding and lead generation strategies

Responsibilities

Serve as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategy
Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
Lead group sessions and one-on-one consultations to guide personal marketing strategy
Partner with top-producing agents to align marketing with business goals
Maintain strong in-office presence to support engagement, recruiting, and retention
Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
Turn new tools and capabilities into practical, easy-to-use workflows
Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
Support and develop office-based marketing specialists, ensuring high-quality, consistent service
Help prioritize team efforts based on agent needs and business impact
Contribute to a high-performance, service-driven team culture
Execute localized marketing strategies that drive agent growth and market share
Track performance and communicate insights to leadership
Support recruiting efforts with customized presentations and strategic positioning
Plan and execute local events and initiatives that build agent engagement and brand visibility
Represent the Coldwell Banker brand with professionalism and confidence