Manager-Field Marketing

Sunbelt Rentals, Inc.•Fort Mill, SC

About The Position

Position Objective: The Field Marketing Manager acts as a critical link between marketing strategies and regional sales execution, driving tangible results through localized, data-driven initiatives. This position will ensure the successful planning, development and execution of a variety of strategic and tactical marketing programs designed to raise awareness and drive demand for branches across North America. Other core responsibilities include implementation of marketing programs, sales and implementing tools and technologies to evolve and scale up field sales and operations support to eliminate administrative burden from the field.

Requirements

Education & Experience: Bachelor’s degree or equivalent experience plus 10+ years of B2B marketing experience or related marketing experience
Experience leading, coaching and mentoring a team in achieving the departmental and company objectives
Proven experience working with sales teams and supporting programs to drive awareness and sales
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to work independently and take ownership, while having fun
Project management
Strong written/oral communications
Budget management
Strategic objective-driven planning and reporting
Ability to engage at all levels of the organization
Exceptional project and agency management
Upward management to gain acceptance for plans and budgets
Ability to leverage technology including marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)
Track record of communications supporting sales, lead generation, and campaign activities
Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job.
Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work.
All duties must be performed according to Sunbelt’s safety policies and guidelines.
Reasonable accommodations may be made to comply with ADA/ADAAA.

Responsibilities

Lead the planning, development and execution of marketing plans, programs and tactics designed to raise awareness and generate leads, calls, and foot traffic to our branches by building a framework for repeatable and strategic localized marketing plans
Proactively engage with sales and operations teams to coordinate and optimize sales blitzes, in market campaigns, trade shows and open houses.
Modernize the companies field marketing and sales approach by standardizing and documenting marketing production operations across marketing and sales//operations teams using a data-driven approach
Ensure that branding and messaging is clear and consistent across all marketing materials and regional channels
Develop trade show strategy, go-to-market plans to support sales & operation, LOBs and executives.
Drive traffic and generate leads with trade show go-to-market plans with a consistent Power of Sunbelt branding and messaging
Measure trade shows to show value and impact on rental / revenue. Work with Measurement team to have consist monthly reporting.
Collaborate with marketing stakeholders to optimize messaging and creating impactful trade shows to increase overall customer touchpoints
Plan and oversee trade shows coordination, implementation plans, and logistics. Also to include venue / space selection, technical set-up, on-site show management, hospitality, registration and other projects elements as necessary.
Manage relationships with partners, vendors, properties, and suppliers.
Manage negotiations, contracts, and invoicing.
Evaluate trade show performance, collect and analyze attendee data to maintain a post-event ROI tracking, deliver wrap-up reports, and make recommendations for improvement.
Manage and balance field marketing & trade show budget
Manage direct report organization