Field Marketing Manager

Andersen Corporation • Jessup, MD

23h

About The Position

At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live. Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector. Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality. Jointly with Non Traditional Marketing Manager and CORO leadership, develop non-traditional marketing strategies and tactics for all CORO locations. Manage assinged location(s) to result in cost effective lead generation that drives sales, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand and culture including sourcing, screening, and interviewing candidates.

Requirements

• Bachelor’s degree in business, MBA preferred, or an equivalent combination of education and experience.
• Minimum of five years of sales and marketing experience, including a minimum of three years of experience in an organization with direct-to-homeowner sales.
• Demonstrated understanding of event or door to door marketing, presentation and promotion as primary tools for lead generation and qualification.
• Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates.
• Availability to travel 10%--20% to RbA locations nationwide.
• Ability to develop, coach and lead others.
• Ability to work with all levels and types of people and to appreciate diversity
• Excellent analytical and problem solving skills.
• Excellent presentation and writing skills.

Responsibilities

• Jointly with Non Traditional Marketing Manager and CORO leadership, develop non-traditional marketing tactics for their CORO location(s) that result in effective lead generation that drives the sales process, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand including sourcing, screening, and interviewing candidates.
• Define and promote the adoption of tested and effective common methods and processes for lead qualification.
• Embodies and trains to the Renewal by Andersen Methodology in all Non-Traditional lead generation teams within their location.
• Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing.
• Assess the effectiveness of lead generation efforts, identify and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s)
• Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales.
• Present information in a structured and quantified manner
• Manage, develop, coach and provide feedback to the position’s direct reporting staff.
• Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s)
• Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience.
• Interviewing, hiring and performance management of CORO Non-Traditional Marketing Managers and all Non Traditional staff in assigned location(s).
• Manage, develop, coach and provide feedback to the position’s direct reporting staff
• Other duties as assigned by supervisor.

Benefits

• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, Dental and Vision Coverage
• Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• Life Insurance
• Paid Time Off & Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Career Growth Planning & Nationwide Career Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees