Manager, Fan Marketing & Brand Strategy, Colorado Avalanche

Kroenke Sports & Entertainment•Denver, CO

1d•$58,000•Hybrid

About The Position

The Fan Marketing & Brand Strategy Manager for the Colorado Avalanche is a key member of the Avs Fan Marketing & Brand Strategy team that helps drive revenue through innovative advertising, promotions, and data-driven strategies while safeguarding the integrity of the Avs brand. This role focuses on fan acquisition, database growth, and leveraging analytics to optimize marketing performance. Acting as the primary liaison to the team’s agency of record and collaborating internally with ticket sales, creative services, business intelligence, and KSE media teams, the Fan Marketing & Brand Strategy Manager works to increase brand visibility, accelerate business growth, and deepen engagement across audiences.

Requirements

Minimum BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field
4+ years’ experience in marketing, advertising, media, etc.
Applicants must meet minimum qualifications at the time of hire
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards

Nice To Haves

Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager
Ability to maintain a positive attitude and demonstrate professionalism
Ability to maintain a high level of confidentiality
Ability to complete work accurately and in a timely manner
Ability to work independently & in a group setting and demonstrate good judgment skills
Ability to communicate effectively orally and in writing
Possesses excellent interpersonal skills
Ability to multitask, prioritize, and adapt to changing environments

Responsibilities

Fan Acquisition & Database Growth Develops and implements strategies to grow the Avalanche’s fanbase through targeted digital campaigns, lead generation, and acquisition efforts
Collaborates with Business Intelligence to analyze fan data, segment audiences, and personalize marketing efforts for increased engagement and conversion
Reviews data and tracks acquisition performance to improve lifecycle marketing efforts
Works with Business Intelligence to grow the Avalanche’s email databases, distribute timely and relevant eblasts, and analyze insights to make decisions
Develops and executes integrated marketing programs and advertising strategies to promote team initiatives, events, and ticket sales across multiple channels
Serves as the day-to-day contact for the agency of record and other partners, ensuring flawless execution of the season-long media plan
Monitors and optimizes advertising campaigns in real time to ensure accuracy and maximize impact
Uses data analytics to measure performance, refine strategies, and drive ROI
Reviews and recaps marketing initiatives, delivering actionable insights and recommendations for future campaigns
Builds and maintains strong cross-functional relationships to maximize institutional assets, including Altitude Sports, KSE Radio, in-venue marketing, and cross-team inventory
Owns the distribution of promotional messaging, ensuring consistent tone and positioning across all channels
Works with ticket sales on goals, revenue, ticket initiatives, promotional packages, and single game ticket strategy to maximize ROI
Reviews and approves the usage of Avalanche brand marks to ensure adherence to brand guidelines
Manages influencer marketing strategy to drive brand exposure, unique content opportunities, and fan engagement
Mentors and develops team members, with a focus on the Marketing Coordinator and Intern, fostering growth and collaboration
Required to work some nights and/or weekends for Avalanche games and events as scheduled
Other duties as assigned