Cross Brand Product Marketing Strategy Manager

General Motors • Warren, MI

9d • Hybrid

About The Position

The Cross Brand Product Marketing Strategy Manager reports directly to Director, Cross-Brand and Export. This role serves as the connective tissue across Chevrolet, GMC, Buick, and Cadillac, driving alignment on portfolio strategy, feature packaging, pricing direction, and customer value positioning. The role synthesizes insights from program teams, brand leadership, regulatory requirements, and competitive dynamics to create unified strategies that scale across the enterprise while respecting individual brand identities. It leads cross-functional decision-making on topics like ADAS/connected feature rollout, complexity management, and long‑range product planning, ensuring that GM moves as one team toward common revenue, customer experience, and portfolio health goals. This position requires balancing near-term launch needs with long‑term architecture strategy, influencing senior stakeholders, and providing clear strategic frameworks that help brands make faster, more consistent decisions. The ideal candidate for the role embodies GM’s Leadership Behaviors, with a progressive track record of proven ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must.

Requirements

• 10+ years of mixed finance, engineering, marketing and/or sales and/or program management experience
• Bachelor’s degree in business administration, engineering or another relevant field, master’s degree in business administration preferred
• Ability to organize and plan effectively, in ambiguous and continually changing environment
• Proficient communicator with an innate ability to break down complex data to others
• High level of interpersonal skills to work effectively with, motivate and elicit work from others
• Builds and maintains strong relationships across the enterprise, regardless of function or level
• High level of analytical ability where problems are very unusual and difficult
• Willing to offer opinions and judgments and constructively challenge leadership
• Must be comfortable working with Senior Leaders and Executives within the organization
• Demonstrated ability to work in an action oriented, decision-making environment and be decisive
• Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments
• Ability to organize and plan effectively, in ambiguous and continually changing environment
• High level of time management and prioritization skills
• Ability to react and address urgent requests in a timely, and high-quality manner
• High integrity and ability to manage highly confidential content
• Self-starter that can deal with ambiguous problems
• Ability to develop high performing and accountable teams through influence (cross-company)
• Proven track record partnering with internal stakeholders to deliver mutually beneficial outcomes
• Executive presentation skills: ability to create and deliver effective business briefings
• Highly analytical and proficient in uncovering & applying customer insights
• Paragon of GM’s cultural behaviors
• This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

Responsibilities

• Cross-brand product strategies, i.e. ADAS, Digital Revenue, Regulatory Compliance, technology strategies, etc.
• Cross-brand material, packaging, pricing issues & resolution by collaborating with cross functional teams including engineering, global programs, supply chain, sales service and marketing, customer care and aftersales, finance, legal, PR, etc.
• Represent product marketing in meetings such as cross brand profitability improvement, quality and warranty performance forums
• Enterprise complexity reduction & simplicity initiatives, manufacturing integration etc.
• Overall group business planning for VP Product Marketing and Accessories

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager