Sr Integrated Marketing Manager - Cross Functional Content Strategy

T-Mobile • Overland Park, KS

1d • Hybrid

About The Position

As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross functional content strategy and planning using a structured content system to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T Mobile for Business delivers cohesive, high impact content that supports growth and brand objectives.

Requirements

• Bachelor's Degree and 7-10 years of Marketing experience in authoring and executing national integrated marketing plans strategies with recognized B2B brands (Required)
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
• Digital Marketing Have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
• Integrated & Digital Marketing Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement
• Content Strategy & Planning Ability to structure and lead cross‑functional content strategies that align messaging, channels, and timing
• Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Analytics & Performance Measurement Experience using data and insights to evaluate effectiveness and inform optimization
• Leadership & Collaboration Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Validated ability to lead through influence and partner across multiple teams and functions
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
• Owns and authors marketing plans
• Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
• Partner with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• May lead/mentor other managers and influence cross-functional teams.
• Also responsible for other duties/projects as assigned by business management as needed

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level