manager, Experiential Marketing

Starbucks Coffee Company • Seattle, WA

23h • Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. We're looking for a Manager of Experiential Marketing to join our Brand Activation team and shape unforgettable, immersive brand experiences. This role is all about delivering high‑impact moments through experiential strategy, flagship activations, retail experiences, and culturally resonant moments that make customers feel something. You'll be an individual contributor who thrives on creativity, innovation, and building experiences that bring the Starbucks brand to life in unexpected ways.

Requirements

• Have 5+ years of experience in experiential marketing, brand activation, event production, or integrated brand campaigns.
• Know how to create and execute immersive brand experiences that span physical, digital, social, and earned channels.
• Are strong relationship builders who can manage external agencies, production teams, and creative partners.
• Can juggle complex projects, budgets, and timelines with calm confidence.
• Understand how to translate big experiential ideas into scalable, actionable activation plans.
• Are passionate about culture, innovation, design, storytelling, and creating moments that spark brand love.
• Thrive in a fast paced, collaborative environment and bring a positive, can do energy.
• Ability to Travel, passport required.

Responsibilities

• Manage and execute experiential activations that extend the Starbucks brand through events, pop-ups, installations, and cultural moments.
• Build and deliver go to market strategies for experiential programs that drive engagement, deepen connection, and create share worthy brand moments.
• Ensure experiences come to life across social, earned media, influencer partnerships, and owned channels, creating integrated campaigns that amplify reach and impact.
• Collaborate with internal teams like Brand, PR, Social, Creative, Store Design, and Legal to ensure experiential concepts are cohesive, on brand, and operationally sound.
• Manage experiential partners, agencies, and collaborators who can bring fresh creative perspectives and elevate execution.
• Assist in developing toolkits, guidelines, and content strategies that enable markets and cross functional teams to activate experiences consistently and effectively.
• Track performance and gather insights across channels and activations to optimize future experiences and measure cultural and brand impact.
• Stay ahead of experiential, cultural, retail, and event trends to keep Starbucks at the forefront of innovative brand moments.

Benefits

• As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P. ), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
• Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
• You will also have access to backup care and DACA reimbursement.
• Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
• This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
• For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees