Manager Event Marketing

Caterpillar•Clayton, NC

39d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar's BCP division is hiring a Manager Event Marketing! The role is an exciting opportunity to lead the strategy, planning, and execution of the BCP North America's Customer Machine Demonstration and Training Centers (Clayton, Sanford, Athens) prioritizing safety, compliance and supporting sales growth. This includes designing and delivering impactful demonstration experiences, generating and hosting customer events, creating training programs that showcase product value, influencing purchasing decisions, and strengthening customer and dealer relationships. Role Summary: Ensure that every engagement drives measurable commercial outcomes through upselling opportunities, supporting dealer enablement, enhancing customer retention strategies, and aligning with broader business growth objectives.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Nice To Haves

Construction customer application and product usage
Customer & dealer field facing roles
Dealer and customer event management experience in the construction, automotive or related industry
Bilingual in English / Spanish preferred

Responsibilities

Manages a team that fields incoming requests and schedules dealer and customer visits to company facilities, ensuring all activities comply with corporate policies and regulatory requirements.
Coordinates team and equipment required to deliver dealer and customer visit requests while maintaining safety and compliance standards.
Leads vendor selection and management to ensure global brand standards and compliance obligations are achieved across a wide variety of experiences.
Collaborates with customer-facing facilities to share best practices, find design and execution efficiencies, and create seamless brand engagements across experiences, while adhering to legal, ethical, and corporate compliance guidelines.
Manage a team of 5-7 direct reports