Manager, Event Marketing & Digital Strategy

ADVANCED MEDICAL TECHNOLOGY ASSOCIATION•Washington, DC

4h•Hybrid

About The Position

Reporting to the Director, Digital Marketing & Events, the Manager, Event Marketing & Digital Strategy is a catalyst for growth and innovation across The MedTech Conference and AdvaMed’s broader event portfolio. This dynamic role champions creative digital marketing and social media initiatives, leads event and webinar marketing, and drives operational excellence through data, reporting, and project management. The Manager is empowered to explore and adopt emerging tools and technologies, collaborating with cross-functional teams to deliver high-impact, imaginative campaigns, elevate the attendee experience, and advance AdvaMed’s modernization and growth objectives.

Requirements

Demonstrated experience with marketing automation platforms (HubSpot experience preferred)
Proven event marketing experience, including campaign development and execution for conferences or large-scale events
Hands-on experience with WordPress or similar web content management systems
Demonstrated project management experience, including the ability to manage workflows, content calendars, and coordinate cross-team deliverables
Experience designing graphics and promotional assets using Canva or similar tools
Analytical skills with experience tracking and reporting on campaign performance
Excellent verbal and written communication skills
Ability to work effectively with cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
Self-starter with a growth mindset and commitment to continuous learning
Bachelor’s degree in marketing, communications, or related field
3+ years’ experience; with at least 1-2 years of relevant marketing experience, preferably in events, associations, or non-profit environments

Nice To Haves

Experience with Salesforce, event platforms, and martech tools
Familiarity with data management and reporting best practices
Prior experience supporting membership or non-dues revenue initiatives

Responsibilities

Develops, coordinates, and executes digital and social media campaigns for The MedTech Conference, leveraging automation tools (HubSpot) for targeted outreach and engagement
Maintains and optimizes the MedTech Conference website (WordPress), ensuring content is current, impactful, and aligned with event goals
Develops email campaigns in HubSpot, building out design, templates, and compelling copy using style guides and AI tools; provides copyediting, designs support, and serves as a lead contributor to the MedTech Conference email plan
Tracks and analyzes campaign performance across all channels, developing post-campaign reports and recommendations
Composes and refines compelling content for digital and print promotional materials (PowerPoints, flyers, digital ads, social media graphics, brochures, etc.)
Builds and maintains relationships with key partners by sharing promotional tools, updates, and resources in a timely manner
Enhances the customer experience for conference attendees, including support via email, website, chatbot, and FAQ development
Supports digital marketing efforts for AdvaMed’s broader event portfolio, including webinars and association initiatives
Works in collaboration with Public Affairs, Membership, and other teams to promote membership, non-dues revenue activities, and new initiatives across AdvaMed’s digital channels
Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfillment and alignment with organizational goals
Coordinates with internal teams to ensure seamless communication and project execution for events and webinars
Supports the adoption and ongoing coordination of Monday.com project management tool, building boards and optimizing workflows to improve team efficiency and cross-departmental collaboration
Designs graphic assets for promotion using Canva (social media graphics, one-pagers, digital ads)
Coordinates invoices, contracts, and related documentation to ensure timely processing and adherence to deadlines
Provides administrative support for the marketing team, including meeting coordination, and management of the overall marketing calendar
Oversees data management and event platform activities to ensure a seamless attendee experience
Tracks and analyzes campaign performance, developing reports and actionable insights
Proactively seeks opportunities to improve the user experience and streamline digital processes through martech tools and best practices