REGIONAL DIRECTOR - DIGITAL MARKETING/STRATEGY

UHS • Dunwoody, GA

2h • Remote

About The Position

UHS is recruiting for a new position to support the Digital Marketing Strategies for our Atlanta Market. This position will support three (3) UHS behavioral health facilities located in and around the Atlanta metro-area. This is a fully remote position and requires travel within the region. Residence in the greater Atlanta area and knowledge of the Georgia Behavioral Health market is required.
The Regional Director of Digital Marketing drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on digital strategies and identify marketing mix based upon the overall marketing budget. This position serves as point-person for a specific set of facilities; is responsible for orchestrating, overseeing and liaising on all digital marketing and PR activities within the local market, working in close collaboration with our internal agency at UHS.

Requirements

• Bachelor's Degree in marketing or related field required
• 5 years of healthcare marketing manager experience required
• knowledge of social media and related strategies
• Proficient knowledge of marketing metrics and Digital Analytics platforms
• Strong proficiency in conducting research via the Internet
• Understanding of client-facing interaction
• Proficient in Microsoft Office Suite and social media platforms
• Strong sense of urgency and problem-solving skills
• Ability to analyze and assess new developments in the industry

Nice To Haves

• knowledge of the Atlanta are behavioral healthcare market preferred

Responsibilities

• Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels.
• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.
• Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram.
• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships.
• Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs.
• Engages with the internal Agency – including Account, Creative, Digital, PR, and Social Media teams – to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences.

Benefits

• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• Student Loan Repayment
• Tuition Reimbursement
• Challenging and rewarding work environment
• More information is available on our Benefits Guest Website: benefits.uhsguest.com

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees