Manager, E-Commerce

Lucas Museum of Narrative Art•Los Angeles, CA

13h

About The Position

Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling. Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career. Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces. POSITION SUMMARY The Manager, E-commerce leads the digital retail strategy and execution for the Lucas Museum of Narrative Art, positioning the online store as both a revenue driver and an audience engagement platform. Reporting to the Retail Director and as part of the Revenue & Engagement team, this role ensures that the museum’s digital storefront delivers a seamless, engaging, and high-performing experience that extends the museum’s storytelling beyond its physical space. This role is responsible for managing the museum’s online store, optimizing the digital sales funnel, and partnering closely with cross-functional teams across the Revenue & Engagement portfolio to deliver an exceptional online shopping experience. The position requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth while deepening audience connection to the museum’s mission.

Requirements

5+ years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role, preferably for an arts & cultural institution or prominent consumer brand
Strong understanding of online sales platforms and digital marketing strategies
Expertise in digital marketing techniques, including SEO, SEM, and social media marketing
Proficient in web analytics tools and e-commerce tracking tools
Excellent analytical skills and proficiency with CRM software and MS Excel
Knowledge of UX/UI principles and how they impact online sales
Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry
Solid communication and organizational skills, with the ability to manage multiple projects simultaneously
Analytical mindset with the ability to derive actionable insights from data
Familiarity with e-commerce trends
Experience with inventory management and supply chain management

Responsibilities

Develop and execute a comprehensive e-commerce strategy to drive revenue growth and enhance the digital customer experience
Manage identification and implementation of e-commerce technology in partnership with the Merchandiser
Collaborate with Curatorial and internal stakeholders to identify product development opportunities tied to exhibitions and collections
Partner with Marketing team on digital marketing initiatives for the Lucas Museum’s online store
Support Retail leadership with supplier relationships with third-party e-commerce vendors and licensing partners to support long-term growth
Manage the day-to-day operations of the Lucas Museum’s e-commerce platform, including product listings, pricing, promotions, and inventory management that complement exhibitions, programs and the Museum’s collection
Collaborate with cross-functional teams and managers across the Revenue & Engagement team to ensure an excellent e-commerce experience
Liaise with Visitor Services, Retail, Marketing, Digital, Technology, and external vendors to maintain the functionality of the online store and ensure high quality product imagery and storytelling of digital channels
Monitor and analyze key performance indicators (KPIs) in partnership with Revenue & Engagement leadership such as traffic, conversion rates, sales, and visitor experience
Optimize the website for visitor experience, including navigation, search functionality, and mobile responsiveness
Analyze sales performance and visitor behavior to identify opportunities for improvement
Generate reports and insights to support leadership in decision-making
Implement A/B testing and conversion rate optimization (CRO) strategies
Support relationships with third-party vendors, including payment gateways, logistics and fulfillment partners, and e-commerce platforms