Manager, DTC Merchandising

SharkNinja•Needham, MA

About The Position

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business. This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising. You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.

Requirements

5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management
Strong commercial and financial acumen, including margin, forecasting, and inventory management
Experience owning or influencing assortment, pricing, and promotional strategy
Highly analytical with the ability to turn data into clear, actionable insights
Experience in eCommerce or omnichannel retail environments

Nice To Haves

Direct experience with DTC site merchandising and digital shelf optimization
Background in consumer products or hard goods
Experience operating in a test-and-learn or experimentation-driven environment

Responsibilities

Own Category Performance
Own and deliver revenue, margin, and inventory targets for your category within the DTC channel
Identify risks and opportunities early and take decisive action to course-correct
Lead weekly business reviews focused on actions and decisions, not reporting
Assortment Strategy & Line Planning
Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)
Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove
Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity
Forecasting & Inventory Ownership
Own demand forecasts informed by performance trends, market signals, and commercial judgment
Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation
Balance growth with inventory health, managing weeks of supply, turns, and stock risk
Promotional & Pricing Strategy
Develop and execute promotional and pricing strategies aligned to revenue and margin goals
Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs
Lead a test-and-learn approach to continuously improve promotional ROI
Digital & Site Merchandising
Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue
Prioritize product visibility and placement based on performance, inventory position, and commercial priorities
Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience
Data-Driven Decision Making
Translate data into clear actions and commercial decisions
Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy
Build and communicate a strong point of view on performance and what needs to happen next