Manager - DTC Lifecycle Marketing and CRM, MS NOW
About The Position
Reporting to the Director, DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will join a growing team tasked with the marketing launch and growth of MS NOW’s new-to-market subscription experience. This position will develop the cross-channel user journeys and lifecycle marketing framework to acquire, onboard, and retain our customers. The Lifecycle Marketing and CRM Manager will establish best practices for growing the database, partner cross-functionally on a shared lifecycle framework and segmentation strategy, determine workflows and roles and responsibilities across teams and tools, and build/deploy promotional, lifecycle and transactional campaigns across email, web, in-app, and SMS. This position is ideal for someone who already has executional, hands-on keyboard CRM expertise and is looking to expand their scope of influence by shaping our customer engagement strategy as we go-to-market and build a new CRM capability.
Requirements
- 5+ years of lifecycle marketing experience
- Strategic thinker with executional expertise
- Hands-on experience building user journeys or drip-campaigns in Sail-thru, Braze or comparable customer engagement technologies and ESPs
- Prior experience writing and deploying push notifications, in-app messaging, and SMS
- Expert knowledge in email HTML
- Strong collaborator who can influence across teams
- Attention to detail (grammar, link testing, validating segments, etc.)
- Understanding of global compliance regulations (CAN-SPAM, GDPR) and native app opt-ins
- Strong project management and prioritization skills
- Must be willing to work in New York, NY.
- Must have unrestricted work authorization to work in the United States.
Responsibilities
- Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in-app messaging, and SMS
- Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels
- Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels
- Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients
- Deploy promotional and transactional comms through CRM channels
- Establish the workflows and MarTech needs required for campaign orchestration, segmentation, and personalization
- Lead A/B testing and experimentation across all CRM channels
- Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, et al.)
- Regularly monitor and report on channel health metrics and campaign insights
- Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels
- Assess 3rd party platforms and technologies for advanced personalization, automation, and testing
Benefits
- This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
