Manager, Digital Tagging Analytics

CDW•Chicago, IL

13d

About The Position

The Digital Tagging & Analytics Manager is responsible for developing and implementing a robust tagging framework to ensure accurate data collection across CDW’s customer facing Digital platforms. This role enables data-driven decision-making, optimizes digital experiences, and supports strategic initiatives.

Requirements

Bachelor’s degree in Computer Science, Software Engineering, IT, or Analytics/Statistics with 5+ years in digital/web analytics and tagging, with 2+ years leading digital solutions.
Proficiency with tag management system and BI tools, preferably PowerBI
Strong understanding of web technologies (HTML, JavaScript) and analytics platforms (Google Analytics, Adobe Analytics).
Familiarity with A/B testing processes and methodologies.
Excellent communication and project management skills.
Ability to translate technical concepts into business-friendly language.
Experience in SQL with strong understanding of data warehouse architecture.

Nice To Haves

Familiarity with marketing automation and personalization platforms.
Familiarity with implementing Quantum Metric for digital experience analytics and tagging workflows is preferred

Responsibilities

Strategize with business stakeholders to solution Digital/web analytics plans based on customer journey/behavior, traffic acquisition, website performance and other important business KPI’s.
Develop and maintain a clear product vision and roadmap for website tagging and analytics.
Establish governance standards for tag implementation and data integrity.
Drive requirements gathering, prioritization of efforts, and oversee deployment of tags via tag management systems.
Conduct regular audits and quality assurance to ensure accurate data capture and compliance.
Create and maintain documentation for tagging processes and standards.
Train internal teams on tagging protocols and data collection best practices.
Stay current on industry best practices, privacy regulations, and emerging technologies.