Manager, Digital Marketing, Le Labo

Estée Lauder Companies

6h • $85,000 - $139,600 • Onsite

About The Position

Le Labo is seeking a Digital Marketing Manager to join our Digital Marketing Team, which operates under the Global Marketing Team.

The Digital Marketing Manager plays a critical role in advancing Le Labo’s global digital business across brand.com and key digital touchpoints while upholding the integrity of the brand’s point of view. Operating at the intersection of performance, brand, and operations, the Manager is responsible for driving execution and optimization within established global frameworks and strategies.

This role oversees the planning, implementation, optimization, and monitoring of campaigns across curated digital media channels, with a balanced focus on growth and brand equity. The Manager serves as a bridge between Global Brand teams and Regional/Market teams, ensuring alignment, information flow, and support for business objectives across markets.

The ideal candidate brings deep expertise in paid media and performance marketing, budget planning and management, and email marketing. The Manager demonstrates strong analytical and communication skills, along with the ability to collaborate effectively across functions and geographies.

In this role, the Manager reports to the Executive Director, Digital Marketing & China Online and is based out of the Williamsburg, Brooklyn office.

Requirements

• 5-7 years of experience in digital marketing and/or e-commerce, ideally within premium, luxury, or lifestyle brands. Familiarity and interest with fashion/beauty industry a plus.
• Prior experience managing and coaching at least one direct report, with a track record of developing junior talent. Experience working cross-functionally with Creative, E-commerce, CRM, Finance, and regional teams.
• Deep knowledge and demonstrated experience managing paid digital channels (paid social, paid search, and shopping) with strong understanding of how they drive e-commerce performance. Comfortable reviewing and interpreting performance from GA4, Looker, Meta Ad Manager, Google Ads, YouTube Ads, etc.
• Hands-on experience supporting or overseeing email marketing and CRM initiatives, including campaign execution, performance analysis, and testing. Keen understanding of consumer lifecycle. Experience in Braze, Klaviyo, Adobe Campaign, or other CEP or ESP.
• Strong analytical skills with the ability to interpret performance data across media, e-commerce, and CRM, and connect insights to business outcomes. Able to synthesize complex data into clear narratives that support decision-making and future planning.Proficiency in Microsoft Office and Google Workspace with an eye for formatting and presenting information in a digestible way, tailored to different audiences.
• Comfortable operating in a global, multi-market environment with varying levels of digital maturity. Strong interpersonal skills, ability to cultivate relationship with Global colleagues, partners, and a solid understanding of cultural nuances
• Highly organized, detail-oriented, and able to manage multiple priorities with minimal oversight. Must be a self-starter with an appetite to learn and grow within Le Labo, comfortable working in a fast-paced environment both independently and collaboratively.
• Genuine passion for Le Labo, showcasing deep appreciation and understanding of brand DNA, voice, and aesthetic. Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand.
• Bachelor's Degree required, ideally in marketing, communication, finance, or relevant fields
• Knowledge / experience with SAP/Ariba system is a plus

Responsibilities

• Manage day-to-day execution and optimization of paid media channels (e.g., paid social, paid search, shopping), in close partnership with media agencies.
• Monitor campaign performance across markets, identifying insights, risks, and opportunities for optimization.
• Support test-and-learn initiatives (incrementality tests, creative testing, audience strategies, etc.) to inform future investment decisions.
• Translate business objectives into clear briefs for agency and internal Creative Team, ensure performance goals align with brand expression.
• Review media plans, performance reports, and recommendations with a critical strategic lens. Hold agency partners accountable to timeline, quality of execution and agreed-upon KPIs. Foster strong, collaborative relationships with agency teams while maintaining appropriate rigor and expectations.
• Support the planning, execution, and performance optimization of marketing and triggered email communication across key markets, in partnership with Regional CRM and Marketing teams.
• Ensure email campaigns (launches, evergreen programs, brand moments) are aligned with broader digital and e-commerce priorities.
• Review performance metrics and translate insights into actionable recommendations.
• Collaborate with Creative team and CRM partners to uphold Le Labo’s tone, cadence, and restraint in client communications.
• Help define testing opportunities to continuously improve effectiveness while respecting brand integrity.
• Partner with Global Online and Regional Online Teams to optimize on-site performance, including traffic quality, conversion, and AOV.
• Support launch moments, seasonal initiatives, and evergreen programs by ensuring digital readiness across channels.
• Monitor site performance trends and collaborate cross-functionally to address friction points impacting sales.
• Own regular performance reporting for assigned markets and channels, ensuring clarity, accuracy, and relevance for senior stakeholders.
• Regularly communicate market-specific paid media channel performance results and insights to relevant stakeholders, ensuring transparency in reporting, clarity in interpreting results, and alignment across teams regarding campaign effectiveness and channel strategy.
• Partner with the Executive Director and the Finance team to align performance metrics with business and P&L expectations.
• Work closely with Creative, Marketing, Online/E-commerce, CRM, Retail, and regional teams to ensure alignment across initiatives.
• Act as a trusted point of contact for markets, providing guidance on digital best practices while respecting local nuances.
• Support Global rollouts while maintaining flexibility for regional input and considerations.
• Manage timeline, workflows, and deliverables across multiple markets simultaneously.
• Ensure consistency in processes, documentation, and communication across digital initiatives.
• Identify opportunities to improve ways of working, tools, and frameworks as the business scales.
• Directly manage and coach an Assistant Manager, providing clear priorities, context, and ongoing feedback.
• Support the Assistant Manager’s professional development through regular development conversations, goal-setting, and exposure to broader digital marketing and e-commerce strategy.
• Delegate executional tasks thoughtfully while maintaining accountability for quality, timelines, and outcomes.
• Foster strong ways of working, including clear communication, proactive problem-solving, and cross-functional collaboration.
• Act as a role model for Le Labo’s values – demonstrating ownership, humility, and respect in day-to-day leadership.
• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission
• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions
• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo
• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world
• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA

Benefits

• In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
• In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level