(USA) Manager, Digital Marketing & Owned Operations (Email, SMS, Push)

Walmart•Bentonville, AR

13h•$80,000 - $155,000

About The Position

Join Sam’s Club Marketing as the Owned Operations Manager (Email, SMS, Push) and own the end-to-end production and deployment of high-impact customer communications across email, push, in-app, and message center (and SMS where applicable). You’ll translate strategy and creative into flawlessly executed, personalized campaigns—building and coding in Salesforce Marketing Cloud (SFMC), activating mobile messaging through Airship, and ensuring every send is tested, QA’d, approved, and delivered with confidence. What you'll do... In your first 6–12 months, you’ll be successful by delivering outcomes like these: Own end-to-end owned messaging operations across multiple concurrent campaigns—build, configure, QA, schedule, deploy, and validate post-deployment health checks in SFMC and Airship . Deliver scalable, high-quality email builds by coding templates/modules using HTML/CSS/AMPscript , including dynamic and personalized content insertion. Operationalize experimentation by setting up and managing A/B and multivariate tests , maintaining clean campaign versioning, and ensuring testing rigor across variants. Set a high QA bar for content accuracy and technical performance—validate links, tracking, personalization logic, segmentation rules, and rendering across major email clients and mobile devices. Streamline internal QA and approvals by preparing creative/builds for review, collecting feedback, and incorporating edits quickly and accurately. Handle change requests fast —triage updates, implement adjustments efficiently, and keep campaigns on schedule without sacrificing quality. Expand omnichannel execution by managing setup through deployment for push, in-app, and message center campaigns leveraging Airship and SFMC (and supporting SMS execution as needed). Build smarter targeting and personalization by pulling and helping define complex audience segments using SQL , enabling more relevant, data-driven campaigns. Improve throughput and reliability by partnering with production/operations peers on documentation, knowledge sharing, and process efficiencies that reduce errors and rework. What You’ll Bring To thrive in this role, you’ll bring capabilities that map directly to the work: Demonstrated experience running owned channel operations in a high-volume environment—comfortable managing multiple timelines and stakeholders. Strong hands-on expertise with Salesforce Marketing Cloud (SFMC) for campaign production, testing, scheduling, deployment, and post-send validation. Solid email build/development skills: HTML/CSS + AMPscript , including dynamic/personalized modules and troubleshooting rendering issues. Experience managing A/B or multivariate testing and campaign versioning with operational discipline and attention to detail. Deep familiarity with email QA best practices , including cross-client and mobile rendering validation, link/tracking checks, and personalization proofing. Working knowledge of mobile messaging operations (push/in-app/message center), ideally using Airship (or comparable tooling). Ability to support data-driven targeting—comfortable using SQL to pull/refine segments and collaborate on complex audience definitions. A builder/operator mindset: fast, precise execution; proactive issue-spotting; and a continuous improvement approach to process and quality. Strong collaboration skills with creative, lifecycle, analytics, and operations partners to keep work moving and standards high.

Requirements

Demonstrated experience running owned channel operations in a high-volume environment—comfortable managing multiple timelines and stakeholders.
Strong hands-on expertise with Salesforce Marketing Cloud (SFMC) for campaign production, testing, scheduling, deployment, and post-send validation.
Solid email build/development skills: HTML/CSS + AMPscript , including dynamic/personalized modules and troubleshooting rendering issues.
Experience managing A/B or multivariate testing and campaign versioning with operational discipline and attention to detail.
Deep familiarity with email QA best practices , including cross-client and mobile rendering validation, link/tracking checks, and personalization proofing.
Working knowledge of mobile messaging operations (push/in-app/message center), ideally using Airship (or comparable tooling).
Ability to support data-driven targeting—comfortable using SQL to pull/refine segments and collaborate on complex audience definitions.
A builder/operator mindset: fast, precise execution; proactive issue-spotting; and a continuous improvement approach to process and quality.
Strong collaboration skills with creative, lifecycle, analytics, and operations partners to keep work moving and standards high.
Bachelor’s degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Nice To Haves

Advertising
Marketing
Working on cross-functional teams or projects

Responsibilities

Own end-to-end owned messaging operations across multiple concurrent campaigns—build, configure, QA, schedule, deploy, and validate post-deployment health checks in SFMC and Airship
Deliver scalable, high-quality email builds by coding templates/modules using HTML/CSS/AMPscript , including dynamic and personalized content insertion.
Operationalize experimentation by setting up and managing A/B and multivariate tests , maintaining clean campaign versioning, and ensuring testing rigor across variants.
Set a high QA bar for content accuracy and technical performance—validate links, tracking, personalization logic, segmentation rules, and rendering across major email clients and mobile devices.
Streamline internal QA and approvals by preparing creative/builds for review, collecting feedback, and incorporating edits quickly and accurately.
Handle change requests fast —triage updates, implement adjustments efficiently, and keep campaigns on schedule without sacrificing quality.
Expand omnichannel execution by managing setup through deployment for push, in-app, and message center campaigns leveraging Airship and SFMC (and supporting SMS execution as needed).
Build smarter targeting and personalization by pulling and helping define complex audience segments using SQL , enabling more relevant, data-driven campaigns.
Improve throughput and reliability by partnering with production/operations peers on documentation, knowledge sharing, and process efficiencies that reduce errors and rework.

Benefits

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).