Manager, Digital Growth

Municipal Credit Union•New York, NY

17h

About The Position

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people. Our Mission: To help hard-working New Yorkers build better tomorrows. Our Vision: Be New York's most loved financial institution by helping our members build their best financial futures. The Digital Growth Manager leads MCU’s digital growth strategy, driving member adoption, engagement, and retention across all digital channels, including online and mobile banking, digital account opening, and digital lending. This role bridges marketing, analytics, and operations to ensure measurable growth outcomes across digital platforms. The Manager partners with internal teams and external vendors to recommend experiences that increase utilization, improve funnel conversion, and strengthen member relationships through data-driven initiatives to meet organizational and channel goals.

Requirements

Bachelor’s Degree in management, technology, marketing or related field required.
6+ years of experience in digital banking, fintech, or financial services, with at least 4 years in a management or supervisory role.
Experience with Digital Banking Platform required.
Experience with digital account opening software and third-party integrations (WithClutch, Plaid, Alloy)
Knowledge of banking regulations and compliance practices.
Demonstrated ability to analyze data, develop insights, and propose solutions.
Ability to manage competing priorities and deliver results in a high-volume environment.
Member-focused, self-motivated, and collaborative.

Nice To Haves

Demonstrated experience managing digital adoption or lifecycle marketing programs.
Knowledge of digital banking ecosystems (Alkami, Clutch, Visa DPS, Plaid, Alloy).
Strong analytical, project-management, and communication skills.
Experience leveraging campaign data to drive optimization and measurable outcomes.
Member-centric mindset with demonstrated collaboration across cross-functional teams.
Data-driven decision-maker with a focus on results and continuous improvement.

Responsibilities

Lead the creating of the MCU’s Digital Growth Roadmap, ensuring alignment with enterprise new member, deposit, lending, and engagement goals.
Develop and implement adoption and engagement campaigns to drive utilization of digital features such as card controls, P2P payments, mobile deposit, and direct deposit setup.
Define, monitor, and report on digital channel KPIs (member adoption, activation, conversion, and retention).
Collaborate with Marketing, Digital Operations, and IT to deliver optimized onboarding flows, cross-sell journeys, and member lifecycle campaigns.
Analyze funnel performance including OAO completion rates, abandoned applications, and conversion by member segment.
Partner with the Digital Growth Analyst to interpret data, identify performance trends, and recommend actionable improvements.
Develop annual growth plans, forecasts, and campaign calendars aligned with MCU’s strategic goals.
Present channel performance and ROI updates to senior leadership.
Contribute to a culture of innovation, measurement, and continuous improvement.