Manager, Digital Content (Hybrid/Remote)
About The Position
At NorthBay Health, the Digital Content Manager leads the development, optimization, and governance of content across web, intranet, email, and digital channels to support brand strategy, patient engagement, and business goals. This role combines editorial leadership with strategic thinking, balancing audience-centered storytelling, machine-readable content design, and emerging technology insights. The Content Manager plays a critical role in structuring content for SEO and for generative AI, ensuring accessibility and readability, and developing strategies for multimedia and digital asset management. Reporting to the AVP of Digital Strategy, this role collaborates across clinical, operational, and marketing teams. In addition to collaborating broadly across Marketing and Communications, the role will work cross functionally within the organization and especially closely with the Digital Strategy Manager to realize technical and analytical objectives.
Responsibilities
- Lead execution of the content strategy, creation, and editorial governance for digital channels including NorthBayHealth.org, intranet platforms, email campaigns, chat interfaces, and social media.
- Plan and manage a structured approach to business-critical content (e.g., physician bios, health services, locations), balancing narrative and data-driven elements.
- Define content models, taxonomies, metadata, and workflows in alignment with CMS capabilities and broader digital platform architecture.
- Develop and enforce content guidelines that align with brand, SEO, accessibility, readability, and regulatory standards.
- Evaluate and integrate generative AI tools into content workflows; assess appropriate use cases for efficiency and quality.
- Ensure machine-facing readability of content to support search engine discoverability and generative AI platform readiness.
- Monitor emerging search trends, including AI-generated results, and assess their impact on traditional website traffic; redefine success metrics accordingly.
- Lead efforts to assess, define, and manage NorthBay’s digital asset strategy, including evaluating potential Digital Asset Management (DAM) systems.
- Strategize video and multimedia content use, from backend tagging and control to frontend display and cross-channel promotion (e.g., YouTube).
- Analyze content performance using SEO platforms (e.g., Conductor, Sitebulb), Google Analytics, and internal dashboards to guide iterative improvement.
- Collaborate on site architecture, navigation, and search experience improvements based on user behavior and business needs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
