Manager, Digital and Programmatic

dentsu•New York, NY

2d•$54,000 - $83,088•Hybrid

About The Position

The Manager executes media campaigns for one or more clients in the dentsu portfolio. They ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally and with clients. They are responsible for managing daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned. Managers collaborate with account leads to craft client-ready presentations and reports. The ideal candidate is well-versed in the planning process and demonstrates the ability to translate a brief into campaign strategies and eventually into tactical plans within buying platforms or insertion orders. They demonstrate subject matter expertise and in-depth knowledge of the buying platforms and partners they are responsible for operating. The role is client-facing and the ability to communicate clearly about rationale and campaign results is essential.

Requirements

3+ years of experience within the digital and programmatic industry
Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.
Experience across other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar planning/financial platforms, etc.
Advanced understanding and experience with industry trends and challenges, such as SPO and cookieless
Experience with troubleshooting/auditing PMP/PG deals
Solutions orientated with strong critical thinking abilities and problem-solving skills
Strong analytical thinking and mathematical skills

Responsibilities

Responsible for managing a portfolio of campaigns across channels in platform and with direct partners
Prioritize and guide a team to accomplish tasks efficiently, ensuring seamless campaign execution
Provide oversight of plans to ensure optimizations and pacing are delivering expected performance
Analyze data to interpret results and communicate insights and optimization recommendations
Ensure pre-launch and post-launch QA processes are properly completed for all campaigns
Steward day-to-day team operations and workflows
Collaborates with all other teams to complete joint presentations & responsibilities as assigned
Manage RFP process; review proposals, negotiate media plans and develop tactical recommendations showcasing strong rationale and innovative thinking
Assists with proposals and overarching campaign strategy, consistently demonstrating exceptional project management beyond basic campaign demands
Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns
Demonstrate understanding of audience strategy and ability to interpret and implement in-platform
Assist with pixel and tag generation, implementation, and quality assurance.
Demonstrate a foundational understanding of digital media ecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party ad verification partners, etc.)