Manager, Digital Activation

Omnicom Media Group US H&S•New York, NY

13d•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

3+ years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
Experience working with large data sets and understanding of methodologies for evaluating data
Hands-on experience with data visualization tools, including Tableau
Ability to effectively manage costs while exceeding performance and viewability goals
Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of third-party verification tools, including DoubleVerify

Nice To Haves

Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Responsibilities

Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
Overseeing and directing the day to day operations of the activation team
Effectively managing budget
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Direct billing and reconciliation process for programmatic
Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Providing expert consultation to vendors, internal teams, and clients