Associate Director, Digital Activation

Omnicom Media Group US•New York, NY

10d•$100,000 - $140,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients. At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients. As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation. We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you.

Requirements

Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
6+ years relevant digital experience at an agency or client
Significant client-facing and relationship management experience
Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor
Ability to provide high- level insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
Deep understanding of digital media platforms and their ad capabilities
Ability to prioritize, multi-task, delegate and manage time efficiently
Strong analytical ability and problem-solving skills with excellent communication and writing skills
Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital landscape
Expert in MS office tools

Nice To Haves

Financial Services experience preferred but not required

Responsibilities

Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs
Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct ream members feel strong leadership support
Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid social, presenting to clients on a regular basis
Manage issuance of campaign performance reports and share results across teams to ensure progress
Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized
Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency
Work closely with other internal departments and account teams to develop fully integrated biddable campaigns
Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle