Director, Digital Brand Activation

MSD

13d•Hybrid

About The Position

We’re seeking a Growth- and Improvement-minded leader to build a purpose-built, customer experience–driven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, you will connect brand teams, inside/field sales, and customers to deliver measurable revenue impact, increased market share, and a best-in-class digital experience. Strong communication across the organization with key outcomes are a contributor to the success of this role.

Requirements

Bachelor’s degree in marketing, technology, business management and/or related disciplines
10+ year’s work experience in digital marketing supporting multi-national corporations
Minimum of 5 years of people management experience required
Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals
Exceptional leadership and team management skills
Proven track record of managing, leading, coaching, and developing a high-performing team
Excellent communication and interpersonal skills
Analytical mindset with the ability to make data-driven decisions
Demonstrated ability to analyze and resolve problems
Demonstrated ability to lead programs/projects
Ability to document, plan, market, and execute programs
Strong financial acumen and budget planning skills
Ability to effectively influence key stakeholders, business decisions, and marketing strategies
Demonstration of excellent Business Acumen, Relationship Management, Negotiation and Account Management skills
Strong collaboration skills and ability to successfully partner cross functionally with all business units, regulatory, legal, and with Global Marketing colleagues
Demonstration of computer proficiency including MS Office, Customer Relationship Management and web applications
Business Strategies
Change Management
Digital Brand Strategy
Digital Marketing
Direct Marketing
Global Strategy
Key Performance Indicators (KPI)
Marketing
Results-Oriented
Strategic Leadership
Strategic Planning
Team Leadership

Nice To Haves

Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
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As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
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U.S. Hybrid Work Model Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Responsibilities

Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth
Define scalable initiatives and align them with market delivery roadmaps
Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing/Digital Activation.
Use industry-leading data and analytics to improve targeting and closing, aligning across the four business units
Coordinate messaging and content development, delivery, and refinement with cross-functional teams
Establish metrics for monitoring and optimizing customer journey and budget efficiency
Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e-detailing, and channel portals
Integrate with e-commerce, clinic/distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction
Design geo- and species-targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish)
Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies
Interpret internal and external business challenges and recommend best practices to improve products, processes, or services
Utilize understanding of industry trends to inform the decision-making process
Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups
Drive tool implementation to ensure delivery across large and/or diverse sales territories
Work closely with the respective marketing teams within the organization along with sales, product development, regulatory affairs, customer service, and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions
Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting
Provide regular reports and insights to the business and leadership teams
Oversee customer experience strategy and omnichannel delivery, reporting impact and plan to brand and business leaders
Collaborate with Global teams to align regional activity with global campaigns
Interpret global strategy and convert into market-specific omnichannel approaches
Identify capability gaps and opportunities for synergy across U.S. business
Oversee customer experience strategy and omnichannel delivery, reporting impact and plans to leadership

Benefits

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits.
Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

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