Manager, Demand Generation and Performance Marketing

Progyny, Inc.•New York, NY

30d•$95,000 - $110,000•Hybrid

About The Position

Thank you for considering Progyny! Progyny is looking for a Manager, Demand Generation and Performance Marketing to support our digital marketing team. This position will support broader organizational goals by driving pipeline growth and stage movement through integrated campaigns, account-based marketing (ABM), and data-driven strategies. The ideal candidate will be a self-starter and adept at cross-functional collaboration, with a strong analytical mindset to continually optimize marketing efforts.

Requirements

7+ years of experience, healthcare benefits experience is preferred but not required.
Experience with all aspects of campaign creation – from strategy ideation to execution to reporting.
Deep knowledge of digital marketing platforms, including, but not limited to, paid media platforms, social media channels, email marketing platforms and social listening platforms.
Deep expertise in HubSpot marketing platform and CMS.
Salesforce experience is a plus.
Proven track-record of digital optimizations across the lifecycle of a campaign.
Results-oriented, with the ability to read data and allow it to drive decision-making.
Effective communications skills, both written and oral. Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment.
Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum.
Ability to effectively collaborate across an internal team and multiple stakeholder teams.
Please note: This is not a digital nomad or remote international position; candidates must be based in the United States.
Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.

Responsibilities

Campaign Strategy & Execution: Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth.
Account-Based Marketing (ABM): Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies.
Marketing Automation (Salesforce and HubSpot): Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platform HubSpot to ensure effective lead scoring, nurturing, and seamless handoff to sales teams.
Performance Analytics: Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI. Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership.
Cross-Functional Collaboration: Work closely with sales, client success, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels.
Content Development: Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars.
Monitor market trends: Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies.

Benefits

Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
Menopause and midlife care
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Learning and development programs to help you grow professionally and a mentorship program
Company social events to include annual volunteer day and donation matching
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office