Manager, Demand Generation & ABM (SaaS)
About The Position
We are seeking a Manager, Demand Generation & ABM to accelerate pipeline growth for our SaaS business, ReturnPro. Reporting to the VP of Branding & Marketing, this role owns the planning and execution of end-to-end SaaS demand generation and account-based marketing (ABM) programs. You will design and run integrated ABM campaigns, leverage intent data to identify in-market accounts, and collaborate across PR/Comms, Content, Creative, and Business Development to ensure messaging converts into measurable pipeline contribution. This is a hands-on role for a marketer who can plan effectively, execute with precision, and scale demand generation into a repeatable engine for growth.
Requirements
- 5-7 years of experience in B2B demand generation or digital marketing (SaaS or tech preferred).
- Proven track record of running ABM programs and campaigns that directly drive pipeline.
- Hands-on experience with HubSpot and ABM platforms (6Sense, Demandbase, or similar).
- Strong expertise in paid media, email marketing, and digital campaign optimization.
- Analytical mindset with ability to connect campaign activity to revenue outcomes.
- Collaborative, detail-oriented, and comfortable working in a fast-paced environment.
Responsibilities
- Build, launch, and optimize multi-channel ABM campaigns in HubSpot/6Sense (or similar), including account selection, tiering, and orchestration.
- Leverage intent data to identify in-market accounts and deliver targeted, personalized campaigns that move buyers through the funnel.
- Own SaaS calendar, campaign planning, and execution across all channels including paid social (LinkedIn), Google Ads, nurture workflows, other advertising, webinars, podcasts, industry communities, retargeting, etc.
- Work closely with Business Development to develop the SaaS demand generation calendar, ensuring alignment with sales goals and quarterly pipeline targets.
- Manage external vendors and contractors to scale campaign execution.
- Develop offers, messaging, and landing pages that drive measurable engagement and pipeline creation.
- Manage SaaS nurture streams, campaign emails, and workflow automation to accelerate prospect engagement.
- Partner with Business Development team to deliver pitch decks, case studies, and buyer-facing collateral that support active deals and shorten sales cycles.
- Collaborate with PR/Comms and Content to extend SaaS messaging into campaigns and ABM initiatives, leveraging research, case studies, executive communications, briefs, thought leadership, and LinkedIn distribution.
- Provide guidance to junior team members and collaborate cross-functionally to ensure executional excellence.
- Collaborate with Product for new feature launches and product updates.
- Own campaign reporting and performance.
- Continuously test, measure, and optimize programs to improve ROI.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Merchant Wholesalers, Durable Goods
Education Level
No Education Listed
Number of Employees
501-1,000 employees
