Manager, Customer Engagement - Owned Channel Go-To-Market

McDonald's Corporation•Chicago, IL

54d

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.  Department OverviewThe Go-To-Market (GTM) function within the Owned Channel team is responsible for holistic owned channel planning & execution of promotional content across Retail, App, CRM (Email/Push) & Dotcom channels. This team ensures alignment with business priorities, leverages customer data, and delivers seamless, personalized experiences to drive customer engagement and business growth.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of experience in digital marketing, CRM, or related disciplines.
Proven ability to manage cross-functional teams and complex projects.
Experience with digital campaign planning, execution, and measurement.
Strong communication, stakeholder management, and organizational skills

Responsibilities

Lead owned-channel strategy for assigned campaigns. Includes promotional content for retail, in-app, CRM (email & push), & .com. Key campaign stakeholder responsible for internal marketing team collaboration, agency management, cross-functional leadership, and test & learn implementation
Decision-maker on campaign support for owned channels, inclusive of element/asset recommendations & optimizations based on owned channel strategies
Primary owned channel contact as part of campaign SQUAD. This includes ownership of internal & leadership presentations, contingency & scenario planning, owned agency oversight and communication, and field inquiries related to owned channel support.
Responsible for campaign budget management & ensuring project stays within scope
Ongoing collaboration with Lifecycle/MarTech pillar as we adjust to an audience-led CRM strategy
Partner with CI on test & learn opportunities within the Retail space

Benefits

This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO).
This position is eligible for a bonus, calculated based on individual and company performance.
This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

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