Go-To-Market Manager - Fish

Shimano North America Holding•Ladson, SC

About The Position

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands. We are seeking a Go-To-Market Manager to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm. We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more. Job Summary: The Go-To-Market Manager represents Shimano's brands and coordinates production of all B2B and B2C promotional efforts. This role is responsible for the strategic distribution, monitoring, cataloging and trafficking of marketing content. Success in this position is to seamlessly organize and distribute marketing content by working with sales, supply chain, product, SIC and eBusiness teams.

Requirements

5 - 7 years of prior experience in a marketing position is required.
Detailed knowledge of digital and traditional marketing, advertising, and promotion.
Strong creative skills, problem-solving skills, and presentation skills.
Ability to manage others, both internal and contract employees, to accomplish detailed tasks on time and within budget.
Exceptional time management and planning skills.
Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
Ability to work without direct supervision.
Must have a strong "can-do" attitude, leadership skills, and the ability to motivate others.
Mid to high-level computer skills. Experience using Microsoft Office Suite, project management platforms, and Digital asset management platforms.
Bachelor's degree in Marketing or equivalent experience

Nice To Haves

Industry and fishing knowledge and skills preferred.
Ability to demonstrate and explain product technologies, features, and benefits.
Photography and videography experience and skills preferred.

Responsibilities

Execute all consumer-facing marketing efforts and brand messages of Shimano brands
Support global marketing promotions and creative requests
Manage content flow of internal systems: Salsify, Brand Folder, frame IO, and Monday
Develop and manage Go-To-Market boards and planning
Implement solutions that meet marketing strategies from concept to completion
Develop and manage the content map that displays existing content assets and highlights content needs
Execute the creative development process, from brief review to production and use.
Effectively execute the brands' positioning, identity, and marketing messages.
Collaborate with product team, marketing team, and outside vendors to ensure product positioning and messages are aligned with corporate strategy and brand identity.
Review work performed to ensure consistency across all media channels.
Traffic and catalog content to support campaigns, including owned media assets, digital media assets, and new content assets.
Assist in the development of Merchandising/Fixture/POP collateral/ Event support
Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders, and external partners
Own and organize the Go to Market marketing campaign plans and calendars
Communicate new content initiatives and operating results throughout the organization
Interact with global Shimano offices to coordinate all marketing efforts
Ensure content marketing efforts support SEO and keyword targeting
Support and enhance digital media marketing efforts with focused content management and measure effectiveness.
Collaborate with the Senior Marketing Manager and Digital Marketing Manager to evaluate channels and mediums to determine the best opportunities to engage target audiences.
Ability to effectively toggle between strategic thinking and tactical execution
Hold team accountable to sales and digital schedules
Manage and traffic JIRA system tickets to ensure on time delivery
Ensure consistency in naming conventions for Salisify integration
Interact with the corporate team on brand development efforts of all brands.
Demonstrate product features and benefits to customers and consumers through hands-on experiences, such as fishing, to inform purchases and create positive, memorable experiences.
Assist other departments of the Fishing Division as needed or assigned.
Represent the company professionally and knowledgeably at all times.