Manager, Creator and Content Marketing

2K • Novato, CA

5d • Hybrid

About The Position

We are seeking a Marketing Manager to work in tandem with Ronnie2K and his content team to establish creator programming for 2K. This person should be obsessed with taking influencer, culture, and social media marketing to a whole new level alongside the amazing products 2K puts out. There is tremendous opportunity with the superstar celebrities, athletes and personalities that we get the pleasure to work with and truly the ideal candidate is going to be excited to take this golden opportunity to innovate the space culturally in a way few brands can. You’ll be a true insider to the brand and get to work on all the exciting ingredients that make the 2K elixir like nothing else. Who’s going to step up for this exciting role and take us to new heights?

Requirements

• 4+ years of experience in some combination of marketing, project management, content creation, influencer, or social media-related role
• Proven track record of building strategic plans for audiences of all levels from 2K leadership to external partners
• Excellent organization, multi-tasking and self-management skills and comfortable with ambiguity
• Proficiency in the Microsoft and Google suites with excellent deck development skills
• Adept at building relationships throughout the organization and externally with partners
• Excellent communication skills (verbal and written), time and project management skills
• Quick learner, able to pick up new tools and technologies and learn new processes quickly while being pro-active always
• Ability to work a flexible schedule and overtime when necessary

Nice To Haves

• Social media and/or content experience a major plus.

Responsibilities

• Be the global ambassador for all internal 2K creators including Ronnie2K, creating and presenting strategic plans to senior management and the international marketing/partnership teams as well as developers
• Identify and advocate initiatives that will improve player acquisition and retention on social channels, live streaming and, ultimately, the products
• Develop the strategy to drive innovative, dynamic concepts with our external licensees and partners alongside our partnership team.
• Lead short, medium, and long term creator/Ronnie2K content conceptualization and planning that’s informed by the overall social strategy. This includes seeing content plans through conceptualization to execution, developing cadences, copywriting, asset coordination, and postings
• Interface with internal departments to facilitate content opportunities. This includes working with teams such as influencer, brand, athlete relations, partnerships, creative services, and others
• Develop relationships with key internal product stakeholders to keep up to date on their latest initiatives and how creator team/Ronnie2K can uplift along with reporting back key results to story tell wins
• Lead collaborative cross-functional team meetings to ensure the creator/Ronnie2K strategy/execution is communicated clearly and aligned to the global brand objectives and product live service strategy
• Manage internal workflow of asset creation including key art, social content, trailers, brand design artwork, CRM needs (email images & copy), and more. Work with Producers to ensure quality is up to par for all assets including accurate spelling, required legal copy, ESRB ratings, correct end slate CTA's, and ensure files are error free in order to reduce project risk throughout the production process
• Collaborate as needed to brief in content projects and provide compelling influencer-led content that will engage fans on our aggregate social media channels
• Build, maintain, and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of marketing plans and on-going lifecycle management efforts
• Drive the on-going schedule of livestream programming working in line with 2K’s owned channels. Determine weekly and monthly content topics, write talking points and calls-to-action, brief influencers, and ensure stream team accountability.
• Assist with compiling KPI reports to optimize content planning as needed, monitor and analyze performance metrics for 2K’s influencer marketing campaigns and owned channel activations

Benefits

• medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees