Manager, Consumer & Market Insights

United Fidelity Bank

3d

About The Position

The Manager, Consumer & Market Insights, leads automotive market intelligence, consumer feedback, and reputation insights to improve marketing effectiveness and the customer experience across all locations. This role turns sentiment, competitive signals, and market trends into clear actions that increase sales conversion, service retention, and brand trust. This role also owns the Reputation.com program end-to-end, ensuring strong adoption, reporting, and operational follow-through at every rooftop/location. You will partner closely with Marketing, Store Leadership (GMs), Customer Experience, Analytics/BI, and Communications to prioritize what matters most to shoppers and owners—and drive measurable improvement.

Requirements

• Bachelor’s degree (Marketing, Business, Analytics, Research, or related), or equivalent experience.
• 5+ years in consumer insights, market research, VoC/CX analytics, or reputation management (auto retail or multi-location preferred).
• Strong analytical + storytelling skills (turn quant + qual into priorities and actions).
• Proficiency in Excel and BI tools (Power BI/Tableau); comfort with operational metrics and large datasets.
• Strong communication and project management skills; ability to influence cross-functional and field teams.

Nice To Haves

• Familiarity with OEM survey programs and dealership operating rhythms.
• Experience with CX strategy, and/or AI-driven sentiment tools.
• SQL or Python for analysis (plus).
• Strong program management (governance, training, adoption across many locations).
• Sound judgment for escalations and sensitive reputation issues.
• Proven experience owning and scaling a reputation/reviews program (Reputation.com strongly preferred).

Responsibilities

• Automotive Market Research & Competitive Intelligence
• Consumer Outlook (Forward-Looking Trends)
• Reputation.com Program Ownership (Primary Accountability)
• Leadership & Management

Benefits

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees