Consumer Insights Manager

Zevia•Los Angeles, CA

1d•$115,000 - $130,000

About The Position

At Zevia, the consumer is at the heart of every decision. The Consumer Insights Manager will champion the voice of our consumer, deepen the brands understanding of our target consumer(s), translate data into actionable insights, and shape our brand’s growth agenda—ensuring our marketing, product innovation/new product development, and creative work are grounded in real consumer needs.

Requirements

Experience: 7+ years in Consumer Insights/Market Research (CPG experience a must). Specific experience with both quantitative and qualitative research, managing the process end to end from consumer recruitment to delivery of final report
Experience driving consumer insights function, with direct responsibility managing brand trackers and concept/creative testing; building consumer communities/panels; delivering executive‑level readouts that impacted go‑to‑market decisions
Experience with a mix of platforms such as Numerator, Kantar/Mintel, social listening, survey tools, and data visualization (Tableau/Power BI); strong Excel and MS suite skillset
Experience managing vendor partners
Excellent communication skills and ability to distill complex data into clear and actionable narratives
Prior ownership over execution and delivery of research budgets
Education: Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field, preferred; advanced degree a plus
Familiarity with data privacy (CCPA/GDPR) and ethical research standards

Nice To Haves

Experience building and managing a community of brand fanatics a plus

Responsibilities

Voice of the Consumer/Consumer Champion within the organization: Act as the consumer champion within Zevia, expanding the organizational knowledge base on the consumer target, proactively identifying areas where Zevia can address consumer need states, pain points, beliefs and behaviors
Research Design & Execution: Scope, directly field, and analyze primary research (Brand Health, U&A, JTBD, segmentation, category drivers, claims testing, creative diagnostics & media efficacy, idea and concept screens) and integrate secondary sources (category, shopper, social listening). This is a hands on role that will both drive research end-to-end and partner with research vendors, depending upon the specific learning objective(s) and resources
Measurement & Reporting: Maintain always‑on dashboards (brand health, brand funnel, awareness/familiarity, consideration, trial, retention, equity attributes, packaging) and publish quarterly executive summaries of key consumer trends. Assist brand team in developing consumer relevant KPIs and measurement for all marketing activities
Cross‑Functional Collaboration: Work closely with Brand Marketing, Innovation, eCommerce, Category Insights, Sales, and Finance to make insights actionable in briefs, media plans, packaging, displays, digital assets, sell‑in stories and all other consumer relevant touchpoints
Vendor & Tool Management: Select and manage agencies; standardize methodologies; ensure data quality; negotiate SOWs; evaluate new techniques/platforms to improve speed and actionability of insights
Brand Fan Engagement: Design, build, and scale a community of brand fanatics to serve as an ongoing source of early-stage consumer insights
Data Storytelling: Distill complex findings into crisp narratives—clear implications, quantified size‑of‑prize, risks, and recommended actions—tailored for executive leadership

Benefits

A collaborative environment, where everyone contributes and delivers
A place where you can grow, develop and learn
Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
A comprehensive benefits package which includes:
An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!
Our compensation package includes a base pay range + bonus + equity