Manager, Consumer Insights, Popeyes

Restaurant Brands International•Miami, FL

12d•Onsite

About The Position

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. The Manager of Consumer Insights for Popeyes plays a vital role in uncovering consumer insights to drive profitable growth for franchisees and support the strategic objectives of Popeyes and Restaurant Brands International (RBI). This role involves using a blend of quantitative and qualitative research techniques to answer high-priority business questions and provide actionable insights that inform marketing and operational strategies. This position is based in Miami, FL and is in the office 5 days a week.

Requirements

4+ years of experience in a highly visible Consumer Insights or Market Research role (client-side or supplier-side), with demonstrated strength in both strategic and tactical development
Strong written and verbal communication skills, paired with a results-driven mindset
Proven experience managing large-scale research projects in fast-paced environments with tight timelines
Demonstrated ability to lead and prioritize multiple research and analysis initiatives simultaneously
Hands-on experience programming and fielding quantitative research studies
Solid experience designing and executing qualitative research methodologies
Strong intellectual curiosity and a genuine passion for understanding consumer behavior
Advanced market research expertise with deep proficiency across both qualitative and quantitative approaches

Nice To Haves

Retail and/or QSR industry experience preferred
Proven ability to build strong relationships and foster collaboration across agencies, suppliers, and internal teams to drive high performance

Responsibilities

Lead primary research projects end-to-end from research design through reporting to support our cross-functional category, brand, and creative teams.
Provide appropriate stakeholders with timely and insightful analyses
Contribute to thoughtful and creative discussions with stakeholders and cross-functional teams on insights findings and implications
Help pressure test and validate newly onboarded marketing research vender partners
Be a key participant in helping the Consumer Insights function attain its vision
Play an active role in a particular area of the function (e.g. brand health, concept testing, innovation, digital, etc.) and continue to raise the bar in our tools, processes, and insights.
Leads the development, execution and presentation of custom research projects, and analysis of syndicated studies
Develops relationships with strategic business partners and has an influence on key business decisions
Ensures the consistency of studies and that suppliers meet Popeye's standards
Presents results to key customers
Leads the communication process and manages expectations regarding schedule, expectations and deadlines.
Synthesizes the key brand and consumer insights across studies.
Development of both qualitative and quantitative research techniques to support a variety of disciplines, including advertising research, concept development, communications, competitive intelligence, and brand development.

Benefits

Benefits at all of our global offices are focused on physical, mental and financial wellness.
We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

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