Manager, Communications

VSP Vision Care•Cynthian, OH

About The Position

This position oversees strategic communication, including the development and coordination of all communications programs to promote and further the organization’s objectives. It involves developing and maintaining consistent approaches to managing corporate and cross-line of business project communication needs for multiple audiences, and leading the development and review of communication plans and related materials to support brand awareness, sales growth, retention, and overall corporate projects. The role ensures brand reflection in communication tactics and messaging, following brand copy guidelines. It also leads day-to-day operations in social media, leadership, cause marketing, and line of business-specific communication needs, assists in developing integrated messaging, and manages cross-line of business communications. VSP Vision has nearly 70 years in the eye health industry, and its team is driven by compassion, care, and a shared mission to help people see every possibility. The company values collaboration, inclusion, and making sure that everyone feels they belong, offering an environment that is supportive and inspiring for career growth.

Requirements

Bachelor’s degree in related field or equivalent experience
Minimum of 3 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports
Excellent oral and written communication skills as demonstrated by a portfolio of work examples and completed projects
Demonstrated creativity and knowledge of community and industry resources and opportunities
Proficient with word processing, spreadsheet, and desktop publishing applications

Nice To Haves

Experience working with multiple stakeholders including Executive Leadership, Boards, and project teams.
Skilled in creating effective content strategies and presentations that tell a story.
Knowledge of innovations in communication delivery channels.

Responsibilities

Oversee strategic communication including the development and coordination of all communications programs to promote and further the organization’s objectives
Develop and maintain consistent approaches to managing corporate and cross line of business project communication needs to multiple audiences
Lead the development and review of communication plans and related materials as part of integrated communications to key multiple stakeholder audiences, and ultimately supporting brand awareness, sales growth and retention, and overall support for corporate projects
Ensure brand is reflected in communication plan tactics and key messaging; ensure project-related copy is written following brand copy guidelines
Lead day to day operations in areas including social media, leadership, cause marketing, and line of business-specific communication needs
Assist in developing integrated messaging for projects and manage overall cross line of business communications
Stay current with new technology and marketing tools
Consults with internal and external partners in order to project the corporate message to both external and internal audiences through social media channels
Oversee the analysis of responses to social media activities and makes recommendations
Represents the company message to online communities, media, analysts and the general public at large
Advise senior management on development of communications policies and programs
Assist in the development of the department budget and monitor unit expenses to ensure unit costs are within established levels
Ensure effective communications are maintained within the unit and externally. Where appropriate, inform employees as to plans and progress.
Conduct employee discussion sessions at regular intervals