Manager, Communications Strategy and Execution for Corporative Initiatives

GEICO • Chevy Chase, MD

2d • Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. The Manager, Communications Strategy and Execution for Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that’ll raise brand awareness, inform, educate and influence internal and external audiences. The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to develop and implement communication strategies as well as crafting high-quality content and building out sales enablement tools and training materials. The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholder to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective content and materials that align with larger operational strategies and simplify complex content so that key messages clearly resonate with the audience and drive engagement.

Requirements

• Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience
• 5+ years of experience developing and executing communications and brand strategies
• Excellent writing and verbal communication skills with a strong ability to communicate ideas and concepts creatively and concisely
• Passion for finding new and creative ways to reach an audience
• Ability to set vision and lead cross-functional teams in a highly collaborative way from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed.
• Proven experience with integrated marketing campaigns that use a mix of media (emails, job aids, sell sheets, webinars and in-person presentations, on-demand training modules, infographics, video, etc.) deployed in a strategic way to achieve results.
• Aptitude for breaking up content and setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read.
• Strong leadership and project management skills with ability to multi-task.
• Must be able to create bespoke content that resonates with targeted audiences and to establish/manage controls for accurate deployment to those targeted audiences without fail
• Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing, and speaking
• Must be able to work both independently and in a team environment
• Must be able to learn and apply large amounts of technical and procedural information
• Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment.
• Proficiency in Microsoft applications, such as Word, PowerPoint, and SharePoint.
• Ability to learn new platforms and applications.
• Demonstrates understanding of GEICO’s business and industry.
• Adheres to GEICO Code of Conduct, company policies, and operating principles
• Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.

Nice To Haves

• Experience with data analysis for campaign effectiveness a plus.
• Previous experience supporting internal, B2B and customer audiences is preferred.

Responsibilities

• Leads the strategy and execution of key corporate initiative programs for both internal and external stakeholders
• Collaborates with business partners to research and translate complex concepts into well-crafted memorable and emotionally relevant content.
• Builds communications and materials that meet specialized needs while ensuring a singular, compelling brand message across any medium, including internal and external channels.
• Sets the standards for overall tone, visual storytelling approaches and campaigns to create engagement, ensuring cohesion across the program experience, while meeting business goals.
• Provides servant-style leadership, setting the plan and providing content and timely direction with cross-functional partners in way that facilitates easy enablement and maintains engagement, while holding others accountable.
• Positions and optimizes resources and processes to deliver high quality results.
• Tracks and reports out on progress of programs and campaigns.
• Generates steady supply of ideas to creatively meet business needs in new and profound ways.

Benefits

• We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees