Manager, Sales Strategy & Execution (Better For You)
About The Position
The Manager, Sales Strategy & Execution supports the development and activation of Jack Link’s commercial strategy across U.S. retail channels including the Better For You; Healthier Options. This role is responsible for turning insights into action by building customer-ready tools, supporting assortment and merchandising strategies, optimizing pricing and promotional plans, and ensuring strong execution at the shelf. The ideal candidate is an analytical, organized, and collaborative CPG professional with hands-on experience in sales analytics, category insights, or sales planning. Experience with MAPS fundamentals—Merchandising, Assortment, Pricing, and Shelving—is a strong advantage.
Requirements
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- 3–6+ years of experience in CPG sales strategy, category management, sales planning, RGM, or customer-facing sales.
- Strong understanding of MAPS principles (Merchandising, Assortment, Pricing, Shelving).
- Experience working with syndicated data tools (Nielsen/IRI/Circana) and retailer POS/portal systems.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Excellent communication, organization, and project-management skills.
Nice To Haves
- Experience in snacks, meat snacks, protein-based products, or highly impulse-driven center-store categories.
- Prior experience with trade promotion systems or retail merchandising tools.
- Exposure to planogram software or shelf optimization tools.
- Better for You CPG experience
Responsibilities
- Support the creation of annual and quarterly sales strategies by analyzing category trends, pricing landscapes, product mix, merchandising opportunities, and retailer shelving standards.
- Translate go-to-market strategies into customer-specific selling stories that highlight Jack Link’s strengths in assortment, shelf placement, pricing, and merchandising execution.
- Assist with customer planning processes, including JBP preparation, promotional calendar planning, pricing updates, and sales readiness materials.
- Build customer sell-in decks with a focus on recommendations across Merchandising, Assortment, Pricing, and Shelving (MAPS) to drive incremental growth.
- Develop sales tools such as planogram guidance, assortment recommendations, launch playbooks, distribution trackers, and merchandising execution scorecards.
- Partner with Sales and Category Management to ensure new item launches include optimal shelf placement, display opportunities, and clear pricing guidance.
- Maintain weekly/monthly dashboards tracking distribution, velocity, promotion lift, shelving compliance, pricing competitiveness, and planogram execution.
- Conduct analysis to identify gaps in assortment, shelf placement, and merchandising execution across customers.
- Partner with RGM to analyze price-pack architecture, evaluate promotional ROI, and assess price elasticity within the meat snacks category.
- Collaborate with Category Management to build retailer-specific MAPS recommendations that drive category growth and align with retailer strategies.
- Work with Sales Planning and Supply Chain to ensure execution readiness for promotional windows, resets, seasonal merchandising, and major new item launches.
- Partner with Marketing and Innovation teams to prepare customer-facing materials for new products, packaging updates, and pack-size/price architecture enhancements.
- Help standardize key commercial processes including MAPS frameworks, performance scorecarding, and trade promotion workflows.
- Provide training and support for the sales organization on assortment tools, pricing updates, merchandising guidelines, and planogram interpretation.
- Perform other duties as assigned.
Benefits
- Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
