Manager, Communications & PR - Champagne & Sparkling

LVMH•New York, NY

57d•Hybrid

About The Position

Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish. The Manager, Communications & PR drives the strategy and execution of earned channelsfor Veuve Clicquot and Dom Pérignon in the U.S. market. This role is responsible for building brand desirability throughpress relations, influencer and celebrity collaborations, and media partnerships. Working closely with the full Digital & Communications team, maisons, brand teams, and agency partners, the Manager ensures each activation delivers measurable results while elevating brand reputation and driving innovation for legacy brands. Office/Location: Hybrid 3x a week based out of NYC Office

Requirements

Bachelor's Degrees in Communications, PR, Marketing, or related field, or MBA Degree and/or years of equivalent experience.
5+ years in communications and PR roles, preferably in luxury, lifestyle, CPG, or wines & spirits.
Strong track record in managing press and influencer programs.
Excellent writing, presentation, and storytelling skills.
Ability to build and sustain relationships with media, influencers, and talent.
Proven success influencing and gaining buy-in across internal teams and global matrix organizations.
Strategic and analytical mindset with experience in KPI tracking, reporting, and optimization.
Strong project management and multitasking ability in fast-paced environments.
Crisis communications experience and budget management skills.

Nice To Haves

Paid media, digital, and/or social media experience is a plus.
Knowledge of the U.S. three-tier distribution system is a plus.

Responsibilities

Contribute to annual brand planning process with a focus on communications/public relations.
Develop and recommend innovative & disruptive plans across press, talent (influencers & celebrities), and media partnerships.
Partner with Manager, Digital on integrated amplification strategies & storytelling opportunities across owned, earned & paid channels.
Ensure campaigns align with maison values and drive consistent, distinctive brand presence in market, while pushing the boundaries of traditional luxury.
Lead day-to-day execution of campaigns across earned channels.
Partner with Manager, Digital on content strategy & production of assets for PR channels.
Deliver post-campaign analysis, sharing insights and recommendations for continuous improvement.
Map, cultivate, and manage influencer and celebrity ecosystems.
Negotiate and manage relationships with agents, managers, and publicists, either directly or in partnership with PR agencies.
Oversee all activations to ensure they reflect brand image, values, and KPIs.
Build and maintain relationships with editors, tastemakers, and media outlets.
Adapt maison press materials for U.S. market needs and develop local assets when required.
Collaborate with PR, digital, and media agencies to secure coverage and drive national and regional visibility.
Identify and execute editorially led media partnerships that amplify brand positioning.
Partner with internal teams (Brand, Digital & Communications, Corporate Communications, Legal, Finance, Commercial, etc.) to deliver aligned activations.
Manage day-to-day relationships with external agencies and ensure accountability to brand goals.
Build consistent & collaborative relationships/partnership with key global stakeholders (maison/HQ).
Support the Digital and Brand teams with issues management and crisis communications plans.
Ensure all activities comply with LVMH Code of Conduct, data privacy, and regulatory standards.