Manager, Commercial Planning (CMG)

The Hershey Company • Lower Swatara Township, PA

22d • Remote

About The Position

Commercial Planning Managers for Confection (CMG) are responsible for developing and executing commercial strategies across various confectionery segments, including immediate consumption, take-home, and seasonal products. They integrate innovation into planning processes, analyze market and sales data, and coordinate with cross-functional teams to optimize retail execution. The role demands agility in responding to market shifts and consumer preferences to drive profitable growth.

Requirements

• Commercial planning expertise
• Market and sales analysis
• Innovation integration skills
• Cross-functional collaboration
• Results-oriented decision-making
• At least 5-7 years of relevant experience

Responsibilities

• Design and implement segment-specific commercial plans for confectionery products.
• Integrate innovation initiatives into planning and execution cycles.
• Analyze sales and market trends to inform strategy.
• Collaborate with cross-functional teams for effective execution.
• Monitor performance and adjust commercial strategies as needed.
• Confectionery segment management (IC, take-home, seasonal)
• Innovation alignment and integration
• Retail partnership development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager