Commercial Planning Manager

Barclays

About The Position

Purpose of the role To drive the successful implementation and commercial realization of the bank's strategic goals, ensuring alignment with market trends and delivering sustained financial performance. Accountabilities Understanding and interpretation of the bank's overall strategic objectives and translate them into concrete action plans for specific business units and functions. Development of detailed implementation roadmaps, outlining key initiatives, timelines, resource allocation, and performance metrics. Development and implementation of robust commercial models for new initiatives and ventures, ensuring financial viability and profitability. Identification and analysis of potential risks and opportunities, providing insights and recommendations for strategic decision-making. Development and implementation of effective change management strategies to facilitate the adoption of new initiatives and processes. Vice President Expectations To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.. If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.. OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.. Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. Join us as a Commercial Planning Manager where you will drive commercial outcomes across Customer Care, partnering closely with channel owners who retain P&L accountability, lead cross‑functional commercial delivery squad for Customer Care (channels, performance, data, product, marketing, controls) to translate commercial opportunities into executed and optimised activity across branch and contact centre, design and run campaign test‑and‑learn cycles, using data to shape recommendations on audience, offer, channel mix, timing and capacity. You will also act as a key commercial partner to channel P&L owners, providing insight, challenge and evidence‑based recommendations to support prioritisation and investment decisions, build clear, data‑led cases for action — helping channel leaders decide what to start, scale, pause or stop based on impact and feasibility and embed a ‘sales through service’ mindset, ensuring campaigns feel relevant and valuable to customers while supporting channel‑level commercial objectives.

Requirements

Proven experience driving and optimising commercial campaigns, with clear evidence of delivered uplift (even where P&L sat elsewhere).
Strong understanding of campaign effectiveness — targeting, conversion, channel suitability, operational capacity and measurement.
Comfortable working hands‑on in delivery and optimisation, not just coordination or governance.
Highly data‑led, able to translate insight into clear recommendations and trade‑offs.
Experience partnering with channel, product and marketing leaders in a matrix environment with shared accountability.
Commercial judgement to balance customer outcomes, growth ambition and operational reality.

Nice To Haves

Knowledge of distribution channels and how they operate in a retail banking or commercial environment.
A strong commercial mindset, with the ability to translate insights into revenue‑driving actions.

Responsibilities

Understanding and interpretation of the bank's overall strategic objectives and translate them into concrete action plans for specific business units and functions.
Development of detailed implementation roadmaps, outlining key initiatives, timelines, resource allocation, and performance metrics.
Development and implementation of robust commercial models for new initiatives and ventures, ensuring financial viability and profitability.
Identification and analysis of potential risks and opportunities, providing insights and recommendations for strategic decision-making.
Development and implementation of effective change management strategies to facilitate the adoption of new initiatives and processes.
Drive commercial outcomes across Customer Care, partnering closely with channel owners who retain P&L accountability
Lead cross‑functional commercial delivery squad for Customer Care (channels, performance, data, product, marketing, controls) to translate commercial opportunities into executed and optimised activity across branch and contact centre
Design and run campaign test‑and‑learn cycles, using data to shape recommendations on audience, offer, channel mix, timing and capacity.
Act as a key commercial partner to channel P&L owners, providing insight, challenge and evidence‑based recommendations to support prioritisation and investment decisions
Build clear, data‑led cases for action — helping channel leaders decide what to start, scale, pause or stop based on impact and feasibility
Embed a ‘sales through service’ mindset, ensuring campaigns feel relevant and valuable to customers while supporting channel‑level commercial objectives.