Manager, Commerce Search

IPG Mediabrands•New York, NY

About The Position

We are looking for you - dynamic, best-in-class talent - to join the growing Commerce team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You’ll work closely with national Planning and Buying teams to allow for holistic Commerce media function. The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine or shelfblade, a billboard driving shoppers to a Walmart store, digital ads (search, display, OLV/STV, etc) on Amazon or Kroger.com site via managed or self service, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store. Who You Are A passionate and driven professional, you excel at translating client business objectives at the senior level into Commerce daily tactical execution, to drive sales online and in-store. You’re ready to challenge the status quo to produce world-class campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Requirements

Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, Citrus, etc.)
Proven knowledge of media planning & planning with use of research tools and resources
Proven ability to understand high level client goals and how they translate into commerce strategies
Proven experience in writing and presenting relevant information to client audience
Can carry conversations with clients easily
Knowledge with industry tools such as MediaTools, Prisma, etc

Nice To Haves

Bachelor’s degree or equivalent experience
3+ years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
2+ years of commerce experience working across multiple retailers preferred
Experience in web analytics, ad tracking and other biddable media (e.g. paid search)
Ability to manage team, both upwards and downwards, to ensure cross team communication
Excellent written and verbal communication skills and proven problem-solving ability
Self- sufficient and proactive
Project management; effectively managing multiple projects and meeting tight deadlines in a fast-paced environment. Time management and project management skills are critical
Proficient in Microsoft Office (Excel, PowerPoint, etc.) and excellent quantitative analysis skills