Manager, Channel Marketing

e.l.f. Beauty • Oakland, CA

48d • $80,000 - $110,000

About The Position

We’re looking for a Channel MarketingManager to join our high-growth, high-energy team, supporting our e.l.f. Cosmetics and e.l.f. SKIN portfolios. This role sits at the intersection of brand storytelling, channel strategy, and go-to-market execution—ensuring that e.l.f. shows up seamlessly and powerfully across all retail, digital, and global markets. The ideal candidate is a strategic marketer with sharp executional chops—someone who can translate brand ambition into impactful 360° activations that drive awareness, conversion, and brand love in our retail locations. You’ll partner cross-functionally with Brand, Sales, Creative, Visual Merchandising, Integrated Marketing and Digital teams to deliver breakthrough, brand authentic, retail and omnichannel experiences that are of course, distinctly e.l.f.

Requirements

• 5–7+ years of experience in brand, shopper, or channel marketing, ideally within beauty, CPG, or lifestyle industries.
• Proven experience executing brand and/or retail marketing programs across omnichannel environments.
• Strong understanding of consumer behavior, retail dynamics, and digital ecosystems.
• A balance of analytical thinking and creative intuition—able to connect insights to bold ideas.
• Fast, resourceful, collaborative, and comfortable operating in the gray.
• Excellent project management skills—organized, detail-oriented, and deadline-driven.
• Strong communication and presentation skills (Keynote/PowerPoint wizardry a plus).
• Collaborative mindset—you thrive in fast-paced, high-growth environments and believe teamwork makes the dream work.
• A fearless, curious beauty lover—aligned with e.l.f.’s inclusive and disruptive DNA.

Responsibilities

• Translate and execute 360° go-to-market programs across key retailer marketing channels (in-store, e-commerce, and omnichannel) that elevate the brand and drive conversion.
• Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives.
• Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in-store experiences.
• Develop and manage retailer presentations, sell-in decks, and toolkits that inspire and align internal and external partners.
• Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits.
• Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers.
• Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion
• Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing.
• Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence.
• Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies.
• Leverage consumer and shopper insights to continuously enhance program relevance and impact.
• Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross-functional excellence in all retailer touchpoints
• Own end-to-end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post-launch analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees