Channel Marketing Manager, Partnerships

Trashie•Atlanta, GA

About The Position

Trashie is seeking a Channel Marketing Manager to join the Partnerships team to own how we market and launch Trashie through our partners — primarily property partners and universities, with some support for retail and brand partnerships. This role sits at the intersection of partnerships and marketing. You are not running paid ads or social media channels. Instead, you make sure our partners know how to launch Trashie, how to talk about it, and how to drive participation once it’s live. You’ll work closely with Marketing and Operations to turn partner agreements into real, successful launches. The ideal candidate is highly organized, clear-thinking, and execution-focused, and equally comfortable managing partner relationships and collaborating with people—someone who can take a plan and make it real across dozens (eventually hundreds) of partner locations. This is not a passive coordination role. It’s an ownership role for someone who wants to build repeatable systems, help partners succeed, and scale a mission-driven product in the real world.

Requirements

3–6 years of experience in partner marketing, channel marketing, customer marketing, or similar roles.
Experience working directly with external partners and clients (properties, retailers, enterprise customers, or franchises).
Strong organizational and project management skills, with the ability to manage multiple launches at once.
Clear written and verbal communication skills — you can explain things simply and confidently.
Comfort working in a fast-moving startup environment with evolving processes.

Responsibilities

Own partner marketing and communication strategy for property and select retail partners, from launch planning and execution through ongoing post-launch communications for the Take Back Bag (TBB) program.
Serve as the primary marketing liaison between Trashie and partner clients, ensuring clear communication, alignment, and successful launches.
Create and manage clear launch plans for partners, including timelines, messaging, and required materials.
Develop partner-facing marketing materials such as launch guides, signage, email copy, FAQs, and simple playbooks.
Work directly with partners to ensure Trashie is set up correctly and promoted clearly within their properties or stores.
Partner closely with Clients to support new partner launches and expansions.
Coordinate internally with Marketing, Operations, and Design, and Product to ensure partner launches are accurate, timely, and consistent.
Track basic performance metrics (participation, engagement, redemption) and share insights to improve future launches.
Improve and document processes so partner launches become faster, easier, and more scalable over time.