Manager, Channel Marketing – Walmart and Club

Well Enterprises - Career Site • Chicago, IL

11d

About The Position

The Manager Channel Marketing – Walmart and Club leads the development and execution of the channel strategy for the Walmart and Club business segments. This role leads key customer development planning by providing direction and support in short and long-term plans for our strategic accounts. Develops and manages the Marketing and Sales support efforts within the mass merchant space for these two channels.

Responsibilities

• Support the Channel Leadership in overall development of how the corporate and brand strategies will be executed within the channels; develop business plans, including sales, profit, and budget forecasts, as well as product, promotional, pricing, distribution and market development strategies and tactics.
• Connect the field sales team (voice of customer) with brand marketing teams and other internal cross-functional support teams, as well as driving internal business needs out to field sales team in working with customers.
• Collaborate with sales, brand marketing, RGM and other cross-functional resources to lead development and execution of key initiative sales materials and tools to support successful customer presentations by the Impulse sales team.
• Mine and leverage syndicated data and customer-specific insights to collaborate with internal resources and sales leads to develop impactful large-opportunity customer presentations. Accompany sales team to large opportunity sales calls, co-present and provide corporate-level presence, marketing expertise and support.
• Engage with the sales team and customers to evaluate and increase the effectiveness of new products and promotion plans. Remain informed of trends and potential adjustments needed for marketing programs. Gather intelligence on competitor pricing, products, marketing and distribution.
• Aid in the development and execution of revenue generating shopper marketing programs and activities that build brand equity with accounts to drive engagement and purchases.
• Lead key customer development planning by providing excellence in short-term and long-term plans for our strategic accounts. Partner with Category Management, Consumer Insights and Finance teams to create strategic recommendations and outline supporting processes, tools and resources for effective plan implementation.
• Partner proactively with internal functions to propose or evaluate new product opportunities based on alignment with overall business goals and opportunities to develop the channel innovation pipeline for 1-3-5-year plans.
• Assist in the innovation and commercialization process by coordinating concept testing, providing sales estimates and presenting to the leadership team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees