Manager, Campaign Program Management

Snowflake•Menlo Park, CA

11d

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. We are looking for a strategic and highly organized Manager, Campaign Program Management (CPM) to lead and build our newly centralized Campaign Program Management team. In this role, you will be instrumental in establishing a Campaign Center of Excellence, serving as the "engine room" of our Integrated Campaigns organization. You will be responsible for driving execution velocity, maintaining high-quality standards, and establishing best-in-class operational processes to ensure our marketing initiatives reach their full potential. The Manager of CPM will lead a dedicated team of Campaign Program Managers, ensuring the flawless and timely delivery of all integrated marketing campaigns while building clear career paths and execution standards for the function.

Requirements

8+ years of experience in demand generation, marketing operations, program management, or campaign execution.
Proven experience managing and developing high-performing teams.
Expertise in project management software and marketing technology stacks.
Strong analytical skills with a focus on operational efficiency and channel performance.
Excellent communication skills with the ability to manage stakeholders across Creative, Web, and Strategy teams.

Responsibilities

Team Leadership & People Management
Team Development: Manage, mentor, and coach a team of Campaign Program Managers. You will define career paths, identify training requirements, and foster professional growth and promotional opportunities.
Resource Allocation: Manage team capacity by balancing workloads based on priority, skill sets, and organizational needs.
Operational Excellence: Protect the team’s bandwidth and focus by enforcing Service Level Agreements (SLAs) for asset submission and delivery across the broader marketing organization.
Workflow & Process Excellence
Full-Lifecycle Management: Own the campaign workflow from receipt of the Strategy Brief through to final launch. You will manage the critical transition from Strategy ("The What") to Operations ("The How").
Systems & Standards: Define and enforce the use of project management tools (e.g., Asana, Jira) and templates to ensure global consistency in timelines, status tracking, and reporting.
Campaign Center of Excellence Oversight
End-to-End Execution: Oversee the execution of all integrated campaigns, ensuring the team masters program delivery across various promotional channels and asset types.
Webinars & Digital Events: Lead the team in managing high-impact webinars (utilizing platforms like Zoom, ON24, or Bizzabo), coordinating speaker preparation, production support, and promotional assets.
Cross-Functional Support: Coordinate operational support for strategic events, developer programs, and community initiatives, including landing page creation and list management.
Creative Liaison: Act as the primary operational partner for Creative, Brand, and Web teams, ensuring all requests (landing pages, ad banners, etc.) are submitted with complete briefs and managed against strict deadlines.
Channel Strategy: Oversee execution on promotional channels including:email, paid digital, website, paid third party vendors etc.
Lead Flow Management: Ensure all campaign leads are accurately captured, uploaded, and routed through the sales funnel.
Innovation & Data-Driven Optimization
Process Innovation: Leverage AI and other automation tools to streamline campaign intake and cross-functional collaboration.
Performance Reporting: Own the performance metrics for key channels like email and web. Track operational efficiency metrics, including cycle times, error rates, and on-time delivery rates.