Manager, Campaign & Marketing Analytics

AAA Mountain West Group • Walnut Creek, CA

2d • Hybrid

About The Position

The Manager of Campaign & Marketing Analytics is responsible for driving marketing ROI through the collection, analysis, and interpretation of data from various sources. This critical role evaluates the effectiveness of marketing efforts and leads a professional staff dedicated to reporting and strategic insights. By collaborating with cross-functional teams—including product management, digital marketing, IT, and analytics—the Manager sets clear expectations for measuring and reporting on tactical marketing activities to ensure alignment with business objectives.

Requirements

• Intellectually curious, highly collaborative, and has a bias toward action.
• Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights.
• Experience with both digital and analog campaign management and end-to-end attribution.
• Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc.
• Excellent data visualization and reporting skills (Tableau, Looker, or similar).
• Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences including executive level presentations.
• Proficiency with web analytics platforms such as GA4.
• Bachelor's degree in Marketing, Analytics, Computer Science, or a related field
• 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics.
• 3+ years of supervisory experience.

Responsibilities

• Campaign/Marketing Reporting: Responsible for development of dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, Member engagement, and ROI.
• Brings expertise, or identifies subject matter experts, in support of multi-functional marketing efforts across all tactics and strategies.
• Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency.
• Collaborate on defining and maintaining standards for data tagging, field usage, etc. to streamline reporting and measurement.
• Team Management: Accountable for prioritization, quality of work, and impact of work produced by the Marketing Analytics team.
• Leverages strong collaboration with peers in the broader Member Experience, Marketing, Analytics, and IT teams.
• Effective communication and development of team members to enhance the impact of club's communication to Members and prospects.
• Insights & Solutions: Provides recommendations and solutions for both short and long term actions to executive management.
• Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1-10 employees