Manager, Campaign Management

PetSmart • Phoenix, AZ

7h • Hybrid

About The Position

The Manager, Campaign Management will work on the Omni-Channel Marketing & Personalization Operations team alongside campaign specialists, Direct Marketing Managers, HTML developers, and database analysts to execute all aspects of our omni-channel marketing and personalization strategy across email, SMS, and push. This role will support a wide range of initiatives, from simple promotional campaigns to highly dynamic, data-driven automations with cross-channel orchestration.

Requirements

• 4–6 years of experience in email, lifecycle, or omni-channel marketing
• Proven ability to thrive in a fast-paced environment, maintain composure under pressure, and deliver high-quality work
• Bachelor’s degree in Marketing, Information Technology, or a related field
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including journeys, automations, and ad hoc deployments
• Strong commitment to delivering exceptional customer experiences
• High attention to detail and organizational skills
• Ability to manage time effectively, follow direction, work independently, and lead a team
• Experience with reporting tools and Einstein within SFMC

Responsibilities

• Bring campaign deployment expertise to support and execute day-to-day campaign builds across email, SMS, and push, including data imports, quality assurance, stakeholder approvals, requirements validation, and deployment
• Review project requests from business stakeholders to determine implementation approach using established processes and best practices, and scope production requirements as needed
• Partner with campaign specialists and Direct Marketing Managers to continuously improve campaign execution processes, ensuring accuracy and adherence to best practices
• Lead, mentor, and develop Campaign Specialists
• Execute and optimize cross-channel communications, including SMS and push notifications
• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC), including capabilities, limitations, and best practices for campaign and journey development
• Communicate SFMC capabilities effectively to marketing partners to inform campaign design and execution
• Analyze campaign performance data and report insights to business stakeholders
• Support the execution and deployment of journeys within Journey Builder
• Interpret strategic briefs and recommend effective deployment tactics, including audience segmentation, journey setup, and SFMC functionality
• Collaborate with IT partners as needed to support campaign execution and data processes

Benefits

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees