Manager, Business Development
About The Position
The Business Development Manager leads a team of five Strategic Finance Consultants, driving personalized engagement and revenue growth within prospect accounts. This role combines expert leadership with rigorous analysis: you will build execution frameworks, set performance targets, and leverage data to sharpen strategy. This is a fast-paced, high-visibility role that requires seamless operational delivery and strong collaboration with Sales to drive significant pipeline impact. Your Day-to-Day: Develop and implement Account-Based Marketing (ABM) strategies to engage target accounts and drive new opportunities. Manage team members' target setting and performance tracking Partner with Sales and other Marketing teams to create personalized campaigns for different segments of the prospects Create multi-channel marketing programs (email, LinkedIn, events, content, ads) tailored to specific accounts or verticals Collaborate with content, design, and digital teams to deliver compelling and customized assets Leverage CRM and marketing automation tools (e.g., Salesforce) to manage campaigns and track engagement Analyze data to continuously optimize targeting, messaging, and tactics Track and report on ABM campaign performance, ROI, and impact on pipeline and revenue
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 4-7 years of experience in B2B marketing, preferably with an account-based marketing or enterprise marketing focus.
- Strong understanding of sales cycles and buyer personas.
- Experience with marketing automation, CRM systems, and ABM tools.
- Excellent communication, analytical, and project management skills.
- Creative problem-solver with a strategic mindset.
Responsibilities
- Develop and implement Account-Based Marketing (ABM) strategies to engage target accounts and drive new opportunities.
- Manage team members' target setting and performance tracking
- Partner with Sales and other Marketing teams to create personalized campaigns for different segments of the prospects
- Create multi-channel marketing programs (email, LinkedIn, events, content, ads) tailored to specific accounts or verticals
- Collaborate with content, design, and digital teams to deliver compelling and customized assets
- Leverage CRM and marketing automation tools (e.g., Salesforce) to manage campaigns and track engagement
- Analyze data to continuously optimize targeting, messaging, and tactics
- Track and report on ABM campaign performance, ROI, and impact on pipeline and revenue
Benefits
- Performance-based commission (for eligible roles)
- Competitive benefits, 401k matching plan, and wellness resources
- Opportunity to earn stock options for top-performers
- Paid parental leave
- Paid company & flex holidays
- ZINGy environment: quarterly events, team outings, and MORE!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Publishing Industries
Number of Employees
1,001-5,000 employees
