Manager, Brand Experience

Edelman•New York, NY

2d•$55,000 - $68,000

About The Position

The Manager, Brand Experience leads the development and execution of integrated marketing and experiential programs for key client accounts. This role blends strategic thinking, account leadership, creative collaboration, and operational excellence to deliver high-impact brand experiences from concept through execution and measurement.

Requirements

Bachelor’s degree in marketing, communications, advertising, or related field
2+ years of experience in experiential or event marketing
Experience integrating social and digital campaigns into broader marketing programs
Strong creative and strategic thinking skills with the ability to make smart, actionable recommendations
Proven ability to manage multiple programs simultaneously with high attention to detail
Excellent communication, organization, and multitasking abilities
Working knowledge of public relations and integrated marketing
Passion for culture, entertainment, and brand experiences

Responsibilities

Partner with internal teams to develop integrated marketing, promotion, and event programs aligned to client goals
Conduct program and client research to inform strategy and creative direction
Develop creative briefs and support overall concept development
Lead and contribute to brainstorm sessions
Build production estimates and execution plans
Apply audience insights and industry trends to strengthen strategic recommendations
Serve as day-to-day account lead for assigned programs and clients
Manage contracts, negotiations, timelines, and budgets
Prepare presentations, status reports, and program updates
Understand client business objectives, competitive landscape, and industry trends
Evaluate campaign performance and recommend optimizations
Identify opportunities to grow accounts through new capabilities or initiatives
Develop production documentation, including: Production schedules Run-of-show documents Vendor briefs Staff training materials Key messaging frameworks
Source, negotiate, and manage vendors
Troubleshoot program challenges and implement solutions in real time
Manage program setup and tracking within financial systems
Oversee day-to-day budget management and forecasting
Handle vendor invoices, POs, and billing coordination
Ensure profitability and cost efficiency across programs
Track time and manage financial reporting
Define and track program metrics
Develop reporting and recap presentations
Evaluate campaign performance against objectives and recommend improvements
Support new business efforts and RFP responses
Collaborate with cross-disciplinary teams to build proposals
Develop case studies and support award submissions
Build industry relationships and expand professional network