Brand Experience Specialist

Capitol Broadcasting Company Inc•Raleigh, NC

4d•Onsite

About The Position

The Brand Experience Specialist partners directly with the local sales team to help drive revenue through excellence, direct response account ownership, and proactive campaign support. The purpose of this role is to increase sales capacity and revenue performance, not manage systems, reporting, or departmental operations. This position serves as a bridge between Sales and Fulfillment, helping local AEs move faster, reduce friction, and execute complex campaigns efficiently. The role may support national business when needed but is primarily focused on enabling local revenue growth.

Requirements

Bachelor's degree in business, Marketing, Communications, or a related field
Minimum 3–5 years of experience in a sales support, account coordination, revenue operations, or media fulfillment role
Proven track record of supporting sales teams with execution excellence in a fast-paced environment
Strong understanding of media inventory, campaign execution, and revenue protection principles
Experience managing direct response or performance-based accounts is preferred
Excellent communication and interpersonal skills, with the ability to collaborate across sales and fulfillment teams
Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines
Proficiency with CRM platforms (e.g., Salesforce) and order management systems
Must be proactive, solution-oriented, and focused on revenue impact

Nice To Haves

Experience in media, advertising, or broadcast sales support roles
Proven ability to identify process improvements that directly increase sales efficiency or revenue
Strong analytical skills with the ability to translate execution insights into strategic recommendations
Comfortable presenting campaign performance or process updates to sales teams or managers
Experience working in or closely with a news broadcast or live production environment

Responsibilities

Support local AEs by ensuring fast, accurate order execution
Increase AE selling time by absorbing complex execution responsibilities
Act as a high-level execution partner for priority accounts
Prioritize work based on revenue impact and urgency
Help local sales close and retain business through flawless execution
Independently manage assigned Direct Response accounts
Serve as the operational lead and client contact for these accounts
Monitor and optimize campaigns to ensure revenue delivery
Support growth and performance of DR revenue
Earn commission tied directly to DR revenue performance
Review high-value programming and rate integrity
Flag pricing anomalies or inventory risks that could impact revenue
Ensure premium inventory is properly aligned with orders
Manage quarterly makegoods and resolve efficiently
Protect rate integrity while fulfilling obligations
Escalate excessive added-value requests
Identify workflow issues that slow sales or execution
Recommend practical improvements that increase speed and accuracy
Reduce unnecessary handoffs that impact revenue timing
Serve as a connector between Sales and Fulfillment to keep campaigns moving
Assist with omni-channel campaign structuring
Support packaging and integrated sales solutions
Provide insights from campaign execution to inform strategy

Benefits

Competitive salary based on experience.
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.