Brand Experience Manager, Cosmetics

Kiss Nail Products•Port Washington, NY

4d•$69,000 - $137,000

About The Position

We are establishing a new Brand Experience organization to enhance our product-centric branding strategy and enable consistent and distinctive brand experiences across global markets. This role will drive the development of product brand strategy and brand tone & content direction, while ensuring seamless execution in collaboration with Marketing and Creative Teams. In addition, the position will lead the management of marketing assets to support global expansion and empower local subsidiaries.

Requirements

Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Science (B.S): Marketing
Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
Brand Marketing
Marketing Campaigns
Online Marketing
Product Marketing
Korean

Responsibilities

Brand Experience Strategy & Execution Guidance Develop product-driven Brand Identity, Brand Positioning, and Brand Architecture . Define and articulate Unique Selling Proposition (USP) and Point of Difference (POD) . Develop and maintain Brand Tone & Manner , Visual & Verbal Guidelines . Provide clear execution guidelines and alignment support to IVY Marketing and Creative Teams .
Campaign & Content Strategy Develop, execute, and manage brand campaign strategies in both domestic and global markets. Lead planning and production of Online Feature Content and Product Detail Pages (PDP) . Drive Influencer identification and management , as well as User Generated Content (UGC) programs.
Marketing Asset Management Lead the operation and management of the Domestic & Global Marketing Asset Portal . Provide comprehensive marketing asset support to IVY Marketing and global subsidiaries. Build and manage Global Marketing Toolkits to support global expansion and localized execution. Manage and optimize all core marketing assets (imagery, video, copy, digital content).
Business Development & Market Insight Support global units by aligning brand strategy with local market needs to drive brand presence and business growth. Assist in adapting product concepts, messaging, and marketing tools for regional relevance. Provide operational support for global teams, ensuring smooth coordination and execution of brand initiatives across international markets Act as a key liaison between HQ and regional teams to ensure alignment, timely delivery, and effective rollout of brand initiatives.
Cross-Functional Collaboration & Governance Collaborate closely with Product Planning, Marketing, Design, Sales, and other cross-functional teams to deliver a cohesive Brand Experience across all touchpoints. Monitor Brand KPI performance (Brand Equity, Brand Awareness, Campaign ROI) and recommend continuous improvement actions.

Benefits

Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks